LimeGreen cross-cultural agency has a new name

NEW NAME FOR LIMEGREEN, the cross-cultural marketing agency  founded by Michon Ellis in 2004 in the West Loop is LimeGreen Moroch  as a result of its recent minority interest sale to Dallas-based Moroch Holdings Inc.

 A Certified Minority business, LimeGreen Moroch’s key clients include Kia Motors America, McDonald’s, Namaste Labs, DeVry University and Microsoft.

Ellis remains as the new agency’s CEO and its new president is Lura Hobbs, formerly Moroch Inc. managing partner.  

Moroch Holdings Inc., family of integrated marketing and communications companies originally founded in 1981 by Tom Moroch, has 320 full-time employees, estimated revenues of $34.4 million and offices in every major US market providing services for more than 100 brands.

IN A REVERSE TWIST, Chicago-based Cardenas Marketing Network (CMN), a leading multicultural experiential marketing agency has opened an office in Dallas, its fifth, to focus on new business development and additional support for activations for long-time client, Anheuser-Busch.

Their new Southwest office is located inside the MacArthur Business Center where more than 10,000 companies, including five Fortune 500 global headquarters, are housed.

TWO LEO BURNETT LOSSES. A chunk of McDonald’s business has shifted from Burnett to DDB, which will execute almost all of the “I’m Lovin’ It” campaign for the upcoming fall season and replace animation with storytelling.

Then, real estate giant Re/Max is relocating its advertising and marketing business from Leo Burnett after two years, to Denver-based Camp + King. 

 BLACK HARVEST SATURDAY celebrates the 45th anniversary of TV pioneer show “Soul Train” with a screening of a VH-1 documentary about the show followed by a Dance Party, at the Gene Siskel Film Center.

“Soul Train: The Hippest Trip in America” screens at 1 p.m. and attendees are encourage to wear their ‘70s best for the 2-4 p.m. Dance Party in the alley north of the Film Center. 

 Spinning ‘70s music are First Lady, Khris Raye, a Billboard winning music/program director and house music pioneer, and Hugo H, aka “The Music Maker,”  award-winning DJ, producer, and mixer on Jamie Foxx’s Saturday’s Foxxhole Radio on Sirius/WM 96.

CHICAGO’S MUSIC DEALERS has been recognized in the 2915 Inc. 5000 list of the fastest growing privately-held companies in the US. Founder Eric Sheikop and CEO Clay Johnson will receive the awad at the Inc. 5000 conference in Orlando in October.

The company started eight years ago in Sheinkop’s living room, “with nothing but the mission of improving independent musicians’ lives and bringing value to brands through music,” he says.

CHICAGO MOGUL SAM ZELL is a character in the upcoming real estate movie drama, “The Liar’s Ball,” about New York real estate tycoon Harry Macklowe’s attempts to buy the GM Building and the greedy moguls who fueled the 2008 financial crisis.

When National Real Investor asked readers for casting ideas for “The Liar’s Ball” characters,  73% chose Ben Kingsley to play Zell, a one-time the Tribune owner, while 12% opted for Michael Gambon, Professor Dumbledore in the “Harry Potter” movies, for the part.

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