Publicis Groupe has launched Leo, a bold new creative constellation merging the strengths of Publicis Worldwide and Leo Burnett. This initiative exemplifies the Groupe’s Power of One philosophy, uniting two networks into a single, transformative creative force.
Leo rises to meet the challenge in an era when global brands demand innovative solutions for scaled transformation, personalized content, and connected brand experiences. By merging the iconic Leo Burnett, known for its Humankind philosophy, with Publicis Worldwide, a leader in driving change, Leo promises solutions that resonate with the complexities of today’s world.
A Creative Titan with Global Reach
At the heart of Leo is a redesigned logo combining the legendary name “Leo” with the strength of a lion’s roar, symbolizing its unmatched creative potential. The entity unites 8,000 creative minds from Leo Burnett and 7,000 from Publicis Worldwide, representing 90 countries, eight Agency of the Year titles, and over 400 major creative awards.
The award-winning team behind Publicis Conseil, Cannes Lions 2024 Agency of the Year: Co-Presidents Marco Venturelli and Agathe Bousquet, and Chief Strategy Officer Gareth Goodall leads this constellation. They will oversee Leo’s global creative community, supported by Publicis Groupe’s cutting-edge data, tech, and media assets. Andrew Bruce, CEO of Publicis Groupe Canada, will also serve as Chairman for Leo North America.
Expanding Publicis Groupe’s Creative Arsenal
Joining renowned brands like Saatchi & Saatchi, LePub, BBH, Fallon, and The Community, Leo enhances Publicis Groupe’s creative roster, further advancing its mission to integrate creativity with data and technology at scale.
“Through Leo, we are doubling down on our strategy of fostering strong creative brands connected to the industry’s only data, media, and tech ecosystem,” said Carla Serrano, Global CSO of Publicis Groupe. “This unification accelerates the Power of One approach, creating a constellation built to deliver unparalleled creative impact.”
Agathe Bousquet added, “Leo’s global spirit will thrive at the local level, driven by outstanding creative and strategic talent. Combined with the Groupe’s data and tech capabilities, it enables us to build bespoke models for our clients.”
Marco Venturelli emphasized the balance of technology and humanity: “While we’ve never had so many tools to connect with people, creativity remains a messy, human process. Leo will be a global community of talents, creating with a more human touch at scale.”
Arthur Sadoun, CEO of Publicis Groupe, summed up the vision: “Having led both Publicis Worldwide and Leo Burnett, I know their iconic legacies. In today’s world, creative efficiency isn’t about fewer brands—it’s about big ideas, collaboration, and access to capabilities. That’s what Leo stands for: a unified spirit and talent pool delivering bigger, stronger impact for our clients.”
Leo is here to redefine creativity, setting a new standard for the future of global advertising.
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