Winning advertising competitions are so indispensable to the advertising business that agencies have been known to go to extreme measures to attempt to win those shiny gold trophies at prestigious festivals.
For the past 11 years, the Gunn Report keeps track of this multi-million dollar, worldwide industry, by tracking and analyzing the best-regarded advertising or countries which produce it.
It names the year’s most awarded production houses, directors, agencies, spots, interactive projects and integrated advertising.
Donald Gunn, who heads the annual report released each November, spent three decades at Leo Burnett, and is a former Cannes Lion International Advertising Festival president.