Serta’s iconic sheep
mascot takes a
whimsical trip
from sticky sepia
to cool blue
Leo Burnett offers consumers a journey to a better place in a new commercial for the iComfort by Serta Mattress.
An iComfort Story about Cooler Sleep opens with a woman and a sheep in a heat wave. It is 7:30 in the morning, and neither has gotten much sleep.
In an attempt to find comfort, the woman pursues a remedy that gets botched in a flurry of cute thrills and whimsical suspense. The sheep has a better idea, and it goes from sticky sepia to cool blue.
LEO BURNETT
AN ICOMFORT STORY ABOUT COOLER SLEEP SERTA MATTRESSES
Star turn for Number 32
Although Serta’s new iComfort mattress is loaded with leading-edge cooling technology, Comfort Story puts the sheep mascot front and center. The starring role is a first for any of the fuzzy little mascots that were introduced in 2000 and designed to be adorable manifestations of the “counting sheep” cliché.
Leo Burnett became Serta’s agency of record when it won a creative review nearly two years ago, taking over for Detroit shop Doner, which handled the account from 1999 to 2017.
CREDITS
Creative Agency: Leo Burnett
Brian Shembeda – Group Creative Director
Chip Kelly – ACD
Travis Lampe – ACD
Kat Hale – ACD
Mao Jones – CRM
Adine Becker – Senior Producer
Kevin Lilly – EVP Strategy Director
Lauren Schiappa – Strategist
Alexis Andreasik – Account Director
Shannon Rodeberg – Account Executive
Send your campaign updates to Reel Chicago Editor Dan Patton, dan@reelchicago.com.
