Lanfranco & Cordova release five new One Show spots

Five more humorous spots from Lanfranco & Cordova, NY and Lima, Peru, have been released to promote The One Show 2020 call for entries, deadline January 31, 2020.

Playing off the idea that a little bit of luck can help a piece of creative work stand out from all the great competition, Lanfranco & Cordova traveled to the Peruvian Andes to enlist the mystical services of Cleofe, an actual shaman who blesses entries.

The first spot of the entertaining “Change Your Destiny” campaign launched in September 2019.

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In the new :30 spots, the agency takes us behind the scenes to watch Cleofe blessing creative work that has actually been submitted to this year’s One Show:

MOTHER LAND Featuring the entry “8000km Runway” by Goodzilla/Shanghai for Jack Jones.


DIETZ NUTS Featuring the entry “8000km Runway” by Goodzilla/Shanghai for Jack Jones


BLESSING YOUR CRAFT Featuring “Stop At Nothing” by Widen+Kennedy London for Nike.


TITANIC Featuring “Martha & Snoop’s Potluck Party Challenge – Titanic” by VH1.




“Winning a One Show Pencil is both a great honor and extremely difficult,” said Rolando Cordova, CCO, co-founder, Lanfranco & Cordova, NY and Lima. “We decided to offer agencies and brands some help this year by working with an actual Peruvian shaman to star in the campaign and give positive energy to all the work entered in the show.”

According to the agency, the campaign concept has some roots in reality. The co-founders said they know some creative colleagues who go to various lengths to give their work good luck before entering it in awards shows for judging.

“We partnered with local production company Señor Z in Lima and traveled to the remote Peruvian Andes to find Cleofe, who practices ancient blessing rituals,” said Gian Carlo Lanfranco, L&C CCO, co-founder. “He was great to work with, and serves as the centerpiece of these fun content films.”

“The beauty of the idea is that it’s simple and entertaining,” said Kevin Swanepoel, CEO, The One Club for Creativity. “The One Show exists to elevate and celebrate the best work in the world. With so much amazing creative work entered each year, a little bit of extra luck could make the difference in an entry breaking through with our judges.”

Deadline to enter The One Show 2020 is January 31, 2020.

About the One Club for Creativity
The One Club for Creativity, producer of The One Show, ADC Annual Awards and Creative Week, is the world’s foremost non-profit organization whose mission is to support and celebrate the success of the global creative community. The One Show is a top global awards show for advertising, design and digital marketing focusing on creativity of ideas and quality of execution. The global ADC Annual Awards honors creative excellence in craft, design and innovation across all disciplines. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.

Client: The One Club for Creativity
Brand: The One Show 2020
Agency: Lanfranco & Cordova, New York and Lima
   Chief Creative Officers: Rolando Cordova, Gian Carlo Lanfranco
   Creative Director: Ken Tokashiki
   Copywriters: Gian Carlo Lanfranco, Rolando Cordova, Ken Tokashiki
   Art Directors: Ken Tokashiki, Franco Solsol, Gian Marco Chavez

Production Company: Señor Z, Lima
   Directors: Bacha Caravedo, Chinon Higashiona
   First Assistant Director: Alejandra Gomez de la Torre
   Director of Photography: Chinon Higashiona
   Art Direction: Bettina Fiol
   Head of Production: Lorena Ugarteche
   Executive Producer: Marinés Contreras
   Field Producer: Carmen Tineo
   Gaffer: Edmundo Febres
   First Camera: Cesar Vallejos Chengue
   Second Camera: Arturo Aljacriña
   Technical: Leonardo Aguirre, Walter Espinoza
   Production Assistant: Maria Fuentes
   Prop Master: Miguel Angel Verano
   Casting: Pamela Huaynalaya
   Editor: Ignacio Ugarteche
   Drone Operator: Ignacio Ugarteche
   Audio Director: Sebastian Legaspi
   Post Production and Coloring: Eduardo Arriagada Wawin, Miguel Méndez
   Audio Post Production: Zumba (Arturo Arellano, Rodrigo Malnati)