The Barkley ECD
who was listed among
30 Most Creative
Women in Advertising,
will lead the search
for the Best in Show
News of her appointment was announced by Elad Marish, Partner at Swell Music + Sound in San Francisco and President of the Association of Music Producers, which sponsors the AMP Awards.
In her role as Chair, Hornaday will advise the competition on creative standards and lead its’ Curatorial Committee, which will be tasked with ensuring that all finalists meet the criteria for their respective categories.
The AMP Awards winners will be presented at a gala presentation set for Tuesday, May 21, 2019, at Sony Hall in New York City. Among the highlights of the event will be the presentation of the AMP Hall of Fame trophy, presented to an innovative marketer in recognition of its continued use of music and sound in building strong consumer perceptions.
The Committee also selects the competition’s prestigious Best in Show winner.
Also read: AMP Awards announces 2019 call for entries
A copywriter by background, Hornaday says that to her, music and sound plays a key role in how effective an ad or commercial can be.
“I’ve always thought of it as a character,” she explains. “Sometimes it’s a lead character, and sometimes it’s a supporting character, but it’s always fun to see where it can take you. In essence, music and sound can bring emotion to a piece that nothing else can.”
Presiding over a show dedicated to music and sound like the AMP Awards will provide her with an inside look at what goes into striking the right vibe for any given piece of work.
“To have a show that’s so honed-in and celebratory of the area of music and sound is really special,” she notes, “and speaks to the importance of the craft and of the people who make it all happen.”
2019 AMP AWARDS SIZZLE VIDEO
“We’re truly excited to have someone of Katy’s stature serving as our Show Chairperson this year,” says Marish. “Her campaigns for brands like Hershey and DQ, and for non-profits like the March of Dimes, show a real appreciation for the power of music to reflect what a brand or message is all about. We’re honored to have her leading our Curatorial Committee and helping shape the outcome of the 2019 AMP Awards.”
During the course of her career Hornaday has been named to some of the industry’s most prestigious lists of creative stars, and her work has been honored at the top competitions in the industry. She’s been named a Future Lion at Cannes, an ADC Young Gun, one of the 30 Most Creative People in Advertising Under 30 and one of the 30 Most Creative Women in Advertising by Business Insider, one of Adweek’s “Creative 100” and a Kansas City Business Journal “Next Generation Leader.”
A member of Creative Circus Advisory Board, she worked at CP+B and MullenLowe prior to joining Barkley.
2017 AMP BEST OF SHOW
ADIDAS ORIGINALS | SOUND BY HUMAN
About the AMP Awards
The only juried, non-profit competition dedicated to honoring achievements in music and sound in all media, the 2019 AMP Awards has an entry deadline of March 1, 2019. For rules, categories, eligibility and fees, visit the show’s entry portal here. Entries are welcome from music companies, audio post houses, ad agencies, marketers, labels, publishing companies and any entity involved in the providing music and sound for advertising, branding and marketing content. For more information on AMP, visit www.ampnow.com.
Send your creative competition updates to Reel Chicago Editor Dan Patton, email@example.com.