Gross, Pérez succeed Ordóñez at Energy BBDO

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Pedro & Josh Crop

Musical creative director chairs continue in Chicago.

With Andrés Ordóñez choosing to take the helm at FCB Chicago, Energy BBDO has announced the promotion of Josh Gross and Pedro Pérez from Executive Creative Directors to Co-Chief Creative Officers. The announcement was made by Tonise Paul, President and CEO, Energy BBDO.

“For the past five years, Josh and Pedro have been the driving force of brand-building, business-driving work for many of our clients including Mars Wrigley, Pearle Vision, Avocados from Mexico, the American Egg Board and more. Their passion for the work, creative craftsmanship, focus on business outcomes and embodiment of the agency’s core values make them perfect to assume their new roles,” adding, “We’ve had a mutually rewarding past several years with Andrés and wish him only the best.”

The team have been with Energy BBDO since 2014, most recently as Executive Creative Directors. They’re best known for award-winning campaigns like Extra Gum’s “Sarah & Juan,” 5 Gum’s “The 85-Year-Old Regret,” Pearle Vision’s “Ben’s Glasses” and Bayer Aspirin’s “HeroSmiths.”

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They have also been integral leaders in winning new business for the agency including The American Egg Board, Avocados from Mexico, MillerCoors’ Cape Line and Redd’s Apple Ale and, most recently, Champion Sportswear.

Throughout their careers, they have won virtually every award on the planet, from Cannes Lions to D&AD and One Show Pencils, Clios and more. Prior to joining Energy BBDO, Gross was an Associate Creative Director at Crispin Porter + Bogusky. Pérez was a Creative Director at Badillo Saatchi & Saatchi in Puerto Rico.

It’s reportedd that the duo will partner closely with Executive Creative Directors, Susan Treacy and Ioana Filip, who have more recently joined the agency from FCB and MRM/McCann Bucharest, respectively.

“Josh and Pedro are gifted creative thinkers who will help continue to lead the way forward for our clients,” said David Lubars, Chairman BBDO North America and Chief Creative Officer BBDO Worldwide. “They live in the world of big, effervescent, integrated ideas, as all BBDO leaders do.”

They assume their new roles immediately. Reel Chicago wishes them the best of luck.

Source: Energy BBDO

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