IWOC & C3 free webinar on keeping your brand alive


Responding to the “Virus Crisis,” the Independent Writers of Chicago (IWOC) and the Chicago Creative Coalition (C3) have teamed up to come to the rescue of freelancers particularly hard hit in these desperate times with a FREE webinar on Tuesday, April 7 at 6:30 p.m. on “Building and Preserving Your Personal Brand in COVID-19 Times,” featuring JD Gershbein, a distinguished business psychologist and LinkedIn expert.

In this webinar, you’ll learn how to use LinkedIn as the vehicle to navigate your personal branding journey to achieve your destiny. Whether you’re a power user or LinkedIn newbie, you’ll learn expert strategies and tactics to help you:

  • Identify the steps you need to take RIGHT NOW to step up your online branding game;
  • Withstand the stress test of prolonged social distancing;
  • Master 21st century terms of engagement and best practices;
  • Regain momentum in these turbulent times;
  • Establish yourself as an expert in your field;
  • Acquire new customers;
  • Retain and grow existing customers.

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For more information, visit www.iwoc.org, or email info@iwoc.org.

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Chicago Creative Coalition enriches, educates and inspires creative lives with a framework for creative collaboration through insightful, educational programming and unique opportunities for networking and creative expression. For more information on C3 and our programs, send an email to c3@chicagocreative.org.

JD GERSHBEIN Leveraging his academic background, training in improvisational comedy at The Second City, and many years in broadcast media, JD Gershbein is literally reinventing the concept of the personal brand strategist. An early adopter of social media, he has firmly established himself as a thought leader on the topic and a positive role model for people in all walks of business striving for excellence in the Digital Age. His multidisciplinary approach blends neuroscience, psychology, and the humanities, and affords his audiences valuable insights into how personal branding drives decision making and shapes our professional destiny.

One of the world’s first independent LinkedIn consultants, Gershbein remains at the forefront of training individuals and companies on LinkedIn best practices. He quickly rose to prominence as a LinkedIn profile writer, pioneering a proprietary methodology for crafting outcome-focused, story-driven content that positions his clients as executive leaders, thought leaders, trusted advisors, innovators, value creators, and solutionists.