Sometimes love means taking matters into your own hands, and maybe stacking a few crisps along the way. For the biggest snacking moment of the year, Chicago-based Pringles is teaming up with Once You POP Star Sabrina Carpenter to deliver a playful, unconventional romance in its ninth consecutive Big Game campaign, “Pringleleo,” developed by BBDO New York.
Set to air in the third quarter, the spot reimagines modern relationships through a distinctly Pringles lens. Inspired by the brand’s iconic tagline, Once You Pop, The Pop Don’t Stop, the campaign follows Carpenter as she builds her ideal soulmate, Pringleleo, crisp by crisp. Guided by Mr. P himself, the romance unfolds with instant sparks, cheeky rendezvous, and a public debut that sends fans into a frenzy. But true love, as always, comes with complications, especially when the crowd gets hungry.
“Pringleleo” leans into the joy of stacking, flavor obsession, and playful absurdity that define the brand. The campaign turns the act of opening a can into a moment of possibility, proving that inspiration — and maybe romance, can strike at first pop. Watch below:
“Our iconic snack has been popping off in the Big Game for nearly a decade,” said Sarah Reinecke, Senior Vice President, Salty Portfolio and Brand, Mars Snacking. “This year, we’re bringing Pringles to life, almost literally, as Sabrina builds her beloved Pringleleo, and we’re honored to show the world their unexpected love story. We hope snackers pop open their favorite flavor alongside Sabrina and experience their own love at first bite.”
“When you’re playing in a world as iconic and familiar as ‘Once You Pop,’ the fun is seeing how far you can take it,” said Michael Aimette, Chief Creative Officer, BBDO New York. “This spot taps into what makes Pringles unmistakably Pringles, Mr. P, the joy of stacking crisps, and then lets Sabrina Carpenter take it somewhere only she could. She immediately got the joke and elevated it, making a love story built out of crisps feel pretty natural, all things considered.”
Beyond the 30-second airing at the beginning of the third quarter, Pringles is extending the romance with a fully integrated Big Game campaign spanning PR, digital, social, and in-store retail. Fans can also watch the extended 60-second version to see the full love story between Sabrina and Pringleleo unfold.
And the snacking doesn’t stop there. Just in time for Big Game watch parties, Pringles x Cheez-It Snack Stadiums are rolling out to select retailers nationwide. Available with the purchase of four participating products while supplies last, the stadium kits combine Pringles crisps and Cheez-It crackers into a build-your-own game-day centerpiece.
CREDITS:
BRAND: Pringles
- General Manager: Lyndsay Rogers
- Vice President: Sarah Reinecke
- Head of Marketing: Mauricio Jenkins
- Marketing Director: Diane Sayler
- Marketing Manager: Chelsea Merrill
- Brand Manager: Katie Song
- Brand Manager: Stephanie Herwatt
- Analyst: Taylor Spaeth
AGENCY: BBDO New York
- Chief Creative Officer: Michael Aimette
- Executive Creative Director: Dan Kelly
- Creative Director: Mike Motch
- Creative Director: Austin Mankey
- Creative Director: Jim Robbins
- Art Director: Kelly Scollard
- Copywriter: Taylor Osborn
- Experience Designer: Ben Nilsen
- Experience Designer: Rachelle Avila
- Strategist: Ai Toatley
- Head of Production: Nick Williams
- Executive Producer: Amy Kommatas
- Producer: Cameron Hussein
- Group Account Director: Drew Halpern
- Account Director: Yurie Park
- Account Supervisor: Kathryn Pappageorge
- Account Executive: Nick Hayman
- Senior Project Manager: Kelly Colmenares
- Communications Director: Sarah Corbin
- Business Affairs Director: Cindy Hoffman
AGENCY: Creative License
- Talent Manager: Leah Kahan
- Business Affairs Director: Linda LaSala
AGENCY: Momentum
- Account Director: AnnMarie Hardoby
- Account Director: Alex Halama
- Business Team: Natalie Tuttle
- Creative Director: Josh Thies
- Associate Creative Director: Kyle Gunby
- Associate Creative Director: Alex Vitale
- Art Director: Zoe Zaiss
AGENCY: CIEN+
- Business Director: Hermann Stelling
- Account Director: Sara Piñeda
- Account Supervisor: Alejandra Montañez
- Copywriter: Ricardo Cañedo
AGENCY: Weber Shandwick
- Vice President: Kristin Petersen
- Group Creative Director: Allyson Hoar
- Associate Creative Director: Nick Drew
- Vice President: Caroline Lainio
- Vice President: Laura Nedbal
- Experience Designer: Jenny Dickman
- Experience Designer: Nancy Serafin
- Strategy Director: Evan Oei
- Strategy Director: Clair Casey
- Strategy Director: Ken Cellak
- Strategy Director: Megan Marquez
- Strategy Director: Laura Good
- Media Manager: Kara Dempsey
- Media Manager: Shae Feldman
- Project Director: Katie Dixon
- Social Manager: Anna Soane
- Social: David Klinger
- Social: Tess Kelley
- Social: Harrison Hayes
- Social: Danielle Hurley
MEDIA: Starcom
- President: Julie Dalonzo
- Strategy Director: Amanda Dagbo
- Strategy Director: Michele Park
- Strategy Director: Ross Treiber
- Supervisor: Shannon Healy
- Strategist: Nick Murphy
- Media Director: Abby DeMong
- Media Director: Lindsay Clarke
- Media Buyer: Sydney Ravel
- Media Buyer: Matt Brandewie
- Media Buyer: Phil Norris
- Media Buyer: Alyssa Musolf
PRODUCTION COMPANY: Iconoclast
- Director: Vania Heymann
- Director: Gal Muggia
- Managing Director: Charles-Marie Anthonioz
- Executive Producer: Valerie Romer
- Head of Production: Joanna Nelson
- Producer: Gabrielle Yuro
- Director of Photography: Paul Meyers
- Production Designer: Dylan Kahn
- Art Director: Alicia West
- Set Designer: Gail Otter
- Prop Master: Michael Zephro
PRODUCTION: SCPS Unlimited
POST PRODUCTION / VFX: MackCut
Compositing: Nick Quiles
POST PRODUCTION / VFX: Electric Theatre Collective LA
- Creative Director: Kyle Cody
- Executive Producer: Chris Connolly
- Executive Producer: Vic Lovejoy
- Producer: Ramya Shankar
- VFX Supervisor: Ruairi Twohig
- Compositing: Jaymin Han
- Compositing: Leandro Vazquez
- Compositing: Yashvardhan Jain
- Matte Painting: Victoria Pascual
- CG Artist: Baptiste Gueusquin
- Designer: Mike Facey
- Animation: Simone Giorgetta
- Animation: Betty Tzouliou
- Animation: Sophie Joint
- Colorist: Jason Wallis
- Color Producer: Alex Carswell
EDIT: MackCut
- Executive Producer: Gina Pagano
- Editor: Ian Mackenzie
- Edit Assistant: Zach Gentry
- Edit Assistant: Ben Ginsburg
MUSIC / SOUND: MackCut
Sound Mix: Sam Shaffer
MUSIC / SOUND: Heard City
- Managing Partner: Gloria Pitagorsky
- Sound Designer: Midnight Snack
- Sound Designer: Evan Mangiamele
- Sound Designer: Mike Vitacco
- Sound Designer: Seth Phillips
- Sound Designer: Zoltan Monori
- Sound Designer: Chloe Discala
- Executive Producer: Liana Rosenberg
- Sound Producer: B Muñoz
- Sound Producer: Nick Duvarney
- Sound Producer: Dylan Stetson
- Sound Mix: Chloe Discala
- Sound Mix: Zoltan Monori
- Sound Mix: Virginia Wright
MUSIC / SOUND: duotone audio
- Chief Creative Officer: Peter Nashel
- Head of Production: Ross Hopman
- Managing Director: Dana Hom
- Creative Director: Giovonni Lobato
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