Watch out, world! Digital communication has taken a gigantic leap forward with a new online, interactive, live TVnetwork called “InTimeTV.”
Nine years in the making, Chicago founder/CEO Jack McInerney, a former commodities trader and engineer at Lucent Technologies, recognized that the new fiber optic cable being installed around the globe could be made useful … into streaming videos over the internet.
Now with 24 different programs under its belt from its Chicago studio, InTimeTV has produced more 400 shows, and been viewed on six continents.
“We’re still working on Antarctica,” jokes McInerney.
Who are likely candidates for an InTimeTV show?
* Associations because they can finally tell who’s absorbing their content (in real time).
* Consumers of content because they can view a program one hour a week, while doing emails.
* Advertisers because they’ll know exactly how many professionals saw their ads.
* Academics because they can distribute content in real time to an interactive audience.
* Trade groups and professional associations because they can engage their members at a greatly reduced price.
“The real challenge of InTimeTV,” says McInerney, “was to aggregate resources on the same hardware and bandwidth. We had to find multiple audiences between 500 and 10,000 viewers, hence associations and trade groups.”
