If you don’t have a thing for sushi, then this probably won’t appeal to you. But since I do in a BIG way, let’s talk about the awesome new installation New York-based Intersection, a digital and experiential agency, has erected for Grubhub on State Street.
Intersection, which claims is reinventing the way brands connect with people in dense urban areas, engaging people where they are via relevant and impactful experiences has certainly accomplished their goal with this huge OOH for Grub Hug that features rolling sushi rolls. Rolling sushi. Mmmmmm.
Between this and their new partnership with Yelp, no wonder Grubhub’s stock is delivering (see what I did there) for investors.
NEW WINDEX VIDEO LEAVES EYES BLURRY
In just under three minutes, America’s Got Talent singing sensation, Grace VanderWaal got me all kinds of misty-eyed combining her emotional new song,” Beautiful Thing” from her Perfectly Imperfect EP, with Windex.
Yeah, Windex. The video, from Energy BBDO, follows the journey a father and his daughter Lucy (as a dad with two daughters, this really hits home) take, from the delivery room to sending her off to college, eventually watching her start a family of her own. With VanderWaal’s moving vocals and sincere providing the soundtrack to the tearjerker visuals, the video will force you to run for tissue, toilet paper, paper towel or the nearest sleeve in order to dry your eyes.
Let the tears flow in three… two…
MANIFEST GOES CRITICAL MASS FOR NEW CCO
Agency Spy is reporting that Critical Mass has lost its Executive Creative Director, Sacha Reeb, to Manifest after only six months.
Reeb, who has been featured in Ads of the World for work on MTV Germany, is now the Chief Creative Officer at the crosstown agency. After joining the Omnicom-owned agency in London nearly three years ago to oversee the U.K. work in 2014, Reeb moved his home base to Chicago earlier this year.
The report says no reason for the sudden transition has been given. Prior to joining Critical Mass, Reeb held top creative roles at such digital, design-focused agencies as Huge, Organic and Razorfish. He was also chief creative officer at Grey Germany.
BURRELL TEAMS UP WITH SWAY AT LOLLAPALOOZA
Using the hashtags #lolla and #ToyotaMusic, Burrell partnered with nationally syndicated morning radio host, Sway, to bring concertgoers closer to some of their favorite musical acts during Lollapalooza. After interviewing emerging artists Michael Christmas and Saba at The Chop Shop, The Boy Illinois, who recently signed to Priority, gave a quick performance and Grammy Award Winner J. Ivy performed his poem “Stay Cool.”
DON’T BLINK
Those suffering from ADD have cause to celebrate.
Deadline reports that the Fox Network Group plans to run 6-Second ads during the August 13 The Teen Choice Awards live broadcast. Duracell and Mars have ordered what the network calls “the first ever six-second ads on broadcast television.”
YouTube last year introduced the format of non-skippable, six-second bumper spots. Supporters say that the length is long enough to make an impression on viewers, and short enough to stop people from trying to avoid them.
According to the report, Fox positions this as part of a larger effort to “improve the viewer experience of watching television” that includes reducing overall ad loads, and using detailed consumer data to target sales pitches. John Cena and Victoria Justice host.
REEL MOVES
Hearing that Answers Media Director of Integrated Production, Ed St. Peter, is leaving after four years. Among St. Peter’s accomplishments at the shop, was the creation of The Chicago History Museum’s short film, The Great Chicago Adventure.
Longtime Chicago Creative Director, Shelton Scott, has left the Windy City for New York, taking a job as Senior Copywriter at Geometry Global.
The Reel wishes them both well.
Follow Colin Costello on Twitter @colincostello10.
