Hutson: eatdrink’s ?armchair general’ marches to a different beat of music, effects and design

Chad Hutson’s trademark could be the jazzy visual projects he spices up with musical numbers, like the impossibly catchy Jens Lekman tune, “A Sweet Summer’s Night on Hammer Hill,” found on the demo reel of creative shop, eatdrink.

Hutson’s marketing work in Las Vegas for Audio post house Soundelux and earlier experience in sales and marketing in Nashville helped establish music industry contacts.

That knowledge helped eatdrink land visual design projects for clients like Warner Bros., Island and Capitol Records.

eatdrink has sprinkled their distinct brand of flavor into a TV pilot for pop star Pink, sales tools for W Hotel, an educational, interactive kiosk for Delta Airlines and spots for L’Augerge casino and resort.

They’ve designed Web sites for such luminous music artists as the band Thrice?who record on the Island label?and Warner Brothers band Maxeen.

eatdrink?the name was inspired by the team’s insatiable hunger for design?was founded in Las Vegas in 2002 as an animation/visual effects/Web/interactive design shop. Two years later, Hutson and co-founder/technical director Blake Beynon expanded to Chicago.