Chicago’s own Home Run Inn Pizza is preparing its next chapter, naming food and beverage marketing agency quench as its new agency of record following a competitive review.
The partnership will support both the company’s restaurant and retail businesses as the nearly 80-year-old brand looks to introduce more consumers nationwide to its signature tavern-style pizza while reinforcing the heritage that made it a Chicago favorite.
One of quench’s first assignments will be to develop an integrated brand platform that connects Home Run Inn’s longstanding restaurant roots with its growing frozen pizza business. The agency’s work will span brand strategy, creative development, communications planning and retail activation.
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“Home Run Inn is one of those rare brands that feels both iconic and still full of untapped potential. The people who know it love it,” said Michael Pavone, CEO of quench. “Our job is to help more consumers discover what has made the brand special for generations by bringing that authentic restaurant experience to more moments and more tables.”
Founded in Chicago, Home Run Inn traces its family recipe back nearly eight decades, growing from a neighborhood tavern into one of the nation’s best-known frozen pizza brands while continuing to operate restaurants throughout the Chicago area.
“You don’t stay relevant for nearly 80 years by standing still. Consumer expectations change, and successful brands have to evolve with them,” said Dan Costello, CEO of Home Run Inn Pizza. “The challenge isn’t changing who we are. It’s making sure more people experience what has made this brand special for generations. quench gets that, and we’re thrilled to have them on board as our partner in this stage of evolution.”
quench specializes in food and beverage marketing, helping brands connect with consumers through what it calls a “sofa-to-shelf” approach that spans brand discovery through purchase. The agency is part of Pavone Group, a full-service marketing organization with offices in Philadelphia, New York, Atlanta and Harrisburg.
For Home Run Inn, the new partnership represents an opportunity to build on its Chicago legacy while expanding its reach to pizza lovers across the country.
