Hillshire Farm brand is celebrating life’s most exciting accomplishments with the ultimate badge of honor – having a sandwich named after you.
This next part of the nationwide campaign from Leo Burnett Chicago, transforms people’s universal love for sandwiches into a commemoration of pop culture moments by creating a collection of sandwiches inspired by and named after beloved cultural icons. This phase kicks off with Amy Sedaris using her comedic and culinary creativity to honor others with mouthwatering and unique Oh, Hill Yeah. sandwiches featuring the brand’s premium lunch meats.
Known for her hilarious outlook on life, cookbook author, actor and Emmy-nominated comedian Amy Sedaris believes that the best way to applaud fantastic feats in today’s culture is with a flavor-packed savory sandwich. Amy was inspired to craft sandwiches for a handful of iconic individuals and her celebrity friends with Hillshire Farm deli meats. Consumers can find these recipes and even more inspiring, mouth-watering sandwich masterpieces on the brand’s Digital Deli Board on Pinterest.
“With the exception of that tiny gold man statue they give for the acting or that little gramophone they give for the singing, there is no greater honor than to have a sandwich named after you,” said Sedaris. “What could be better than partnering with Hillshire Farm brand to create delicious sandwiches that celebrate people? Besides fulfilling my desire to be the queen of deli meats.”
The initial phase of the new Oh, Hill Yeah. campaign recently debuted nationwide across TV, print, social media and online, where consumers can view exclusive Hillshire Farm brand content and mouthwatering recipes. Stay up to date with the latest content by following @HillshireFarm on TikTok and Instagram.
“This campaign celebrates the greatness and downright deliciousness of our high-quality deli meats and sausages,” said Alfie Vivian, senior vice president, retail, Tyson Foods. “The Oh, Hill Yeah. campaign captures that anticipatory feeling right before you sink your teeth into a delicious well-made sandwich. We hope these inspired recipes bring excitement to your next sandwich creation.”
Hillshire Farm brand is encouraging consumers to give Oh, Hill Yeah. sandwich shout-outs. It’s time to recognize the incredible individuals who deserve a standing ovation with a personalized, custom sandwich crafted with Hillshire Farm brand premium meats using the hashtag #OhHillYeah.
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CREDITS
CLIENT
Hillshire Farm
COMMUNICATIONS SUPERVISOR
Courtney Ballatini
BRAND MANAGER
Meghan Shookman
AGENCY / CREATIVE
Leo Burnett Chicago
PRESIDENT
Britt Nolan
EXECUTIVE CREATIVE DIRECTOR
Rick Hamann
CREATIVE DIRECTOR
Isabela Ferreira
CREATIVE DIRECTOR
Evan Thompson
ASSOCIATE CREATIVE DIRECTOR
Tricia Gillentine
COPYWRITER
Bobby Kuhn
ACCOUNT DIRECTOR
Susan Lulich
ACCOUNT DIRECTOR
Lynn Fogarty
HEAD OF PRODUCTION
Ashley Geisheker
EXECUTIVE PRODUCER
Tom Keramidas
PRODUCER
Adriana Loayza
MEDIA
Mindshare
PLANNING DIRECTOR
Michael Soroosh-Collins
PLANNING DIRECTOR
Jamie Saylor
PRODUCTION
Harbor
EXECUTIVE PRODUCER
Rebecca Siegel
DIRECTOR
Paul Dinello
POST PRODUCTION / VFX
Optimus
EXECUTIVE PRODUCER
Joanna Woods
EDITOR
Angelo Valencia
EDITOR
Emily Chapman
EDIT ASSISTANT
Carolyn Moore
COLOURIST
Dan Swierenga
FINISH
Glen Noren
PR
Ketchum
ACCOUNT SUPERVISOR
Erin Fuchsen
MEDIA MANAGER
Erica Saviano
MEDIA MANAGER
Emily Shapiro
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