The iconic Jeep brand is launching its latest campaign, “Dents,” showcasing the Grand Cherokee and Grand Cherokee 4xe models. This comprehensive campaign, created by Highdive, will span television, social media, and digital media channels, offering a glimpse into the enduring legacy of these vehicles.
The Grand Cherokee’s journey through different stages of its family’s life is at the center of the campaign. Throughout the years, the vehicle collects dents and scratches that turn into cherished memories. Marissa Hunter, Senior Vice President of Stellantis North America, highlighted the strong bond between Jeep owners and their Grand Cherokee. To them, the car is not just a means of transportation; it’s a beloved family member that’s intertwined with their life story. Watch below:
Hunter further explained that this emotional bond has grown and solidified over decades, and now, with an expanded lineup, Jeep offers something for everyone. The campaign also highlights the introduction of the electrified model, the Grand Cherokee 4xe, while preserving traditions and the passing down of keys and memories to the next generation.
The Jeep Grand Cherokee has been helping people go on adventures since 1992. Jim Morrison, who is in charge of the Jeep Brand in North America, talked about this. The 2024 Grand Cherokee comes in three different types: a 2-row version, a 3-row version called the Grand Cherokee L, and a hybrid version called the Grand Cherokee 4xe plug-in hybrid. Morrison said that all of these cars will still be great for adventures and will create long-lasting memories for their owners. and Cherokee has been helping people go on adventures since 1992.
Jim Morrison, who is in charge of the Jeep Brand in North America, talked about this. The 2024 Grand Cherokee comes in three different types: a 2-row version, a 3-row version called the Grand Cherokee L, and a hybrid version called the Grand Cherokee 4xe plug-in hybrid. Morrison said that all of these cars will still be great for adventures and will create long-lasting memories for their owners.
The timing of the “Dents” campaign release is strategically aligned with the back-to-school season, targeting young, eager college students. As they embark on their new adventures, many of them will take the wheel of their family’s Grand Cherokee, forging their own path and creating meaningful memories.
Jeep’s commitment to celebrating its vehicles’ lasting impact on families and their shared adventures shines through in this evocative campaign.
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