Just like there’s more than meets the eye to these individuals, DISH Network is positioning itself as a service with more to offer than people might think. The central theme? “Don’t judge a book by its cover.”
DISH has teamed up with our friends at Highdive to roll out a fresh series of 15-second commercials aiming to shift perceptions around their television services. The campaign, aptly titled “There’s More To DISH,” is all about showcasing the unique benefits and features DISH has to offer while busting some of the myths surrounding traditional TV service.
The spots highlight DISH’s array of perks: Live TV and streaming are merged seamlessly into one easy interface, making the switch between live shows and favorite streaming apps practically effortless. New subscribers are guaranteed a stable rate with a 2-year TV price guarantee, a rare offering that keeps costs consistent without any surprise hikes.
For those stormy nights when the weather disrupts live signals, DISH’s Signal Protector feature automatically switches live shows to streaming, keeping the experience smooth and uninterrupted. And for anyone who dreads commercials, DISH has introduced AutoHop, which automatically skips commercials for select primetime shows, so users can enjoy their viewing without interruptions.
Each commercial in the series challenges stereotypes and flips them on their heads. From a biker revealing a softer side, to an elderly woman who’s stronger than she looks, or a prim mom with a passion for getting her hands greasy, every character reveals an unexpected twist. Watch below:
By breaking these preconceived notions and emphasizing the benefits of their features, DISH encourages viewers to see their offerings in a new light. It’s a playful, clever way of saying there’s always more beneath the surface – for both people and television services alike.
DirecTV to Acquire Rival Dish
Satellite TV giants DirecTV and Dish have agreed to a merger deal that will create the largest pay-TV distributor in the U.S., with a combined subscriber base of 20 million. This long-anticipated move comes as both companies face challenges in a rapidly shifting television landscape dominated by cord-cutting and the rise of streaming services.
Key Details of the Deal
- Acquisition Terms: DirecTV will acquire Dish from its parent company Echostar for a nominal fee of $1 and take on almost $10 billion in debt.
- Debt Reduction for Approval: Dish is seeking a $1.57 billion debt reduction from its debtholders to facilitate the deal.
- Stake Transfer: AT&T, DirecTV’s parent company, will sell its 70% stake to partner TPG for $7.6 billion.
Background and Context
This merger is seen as a strategic effort to ensure the survival of both companies amid the continuing decline in traditional pay-TV households. The current television ecosystem, where cable companies can pivot to supplying broadband connectivity for streaming services, has left satellite TV operators like DirecTV and Dish without similar diversification options. Their core business remains content delivery without a broadband arm to support it.
A similar merger between DirecTV and Dish was previously blocked by antitrust regulators in 2002 when satellite TV was the main option for rural households seeking pay-TV services. However, the current environment is vastly different due to the proliferation of streaming options and the associated cord-cutting trends.
The Strategic Vision
The combined 20-million-subscriber base will provide the new entity with substantial bargaining power to negotiate favorable access to essential sports channels and streaming services. DirecTV aims to create genre-specific bundles, allowing customers to opt for packages tailored to their interests, such as sports. This approach aligns with recent efforts by networks like ESPN, Fox, and Warner Bros. Discovery, which are exploring smaller, more targeted bundles.
The merger deal is subject to standard regulatory approval. The joint venture between DirecTV and Dish, once finalized, aims to offer more comprehensive options for pay-TV subscribers, emphasizing value and flexibility in the face of ongoing industry disruption.
To see other Reel Ads of the Week, click here.
ALSO READ:
This article was brought to you for FREE.
If you rely on Reel Chicago for your news then please
keep The REEL alive by contributing here.
