Havas creative’s Bikedesk inspires biking to work

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The Bikedesk

Havas Worldwide’s senior art director Scott Rench will be riding his #BikeDesk around town during Chicago Bike to Work Week, to inspire downtown professionals to ride their bikes and explore the city sights as they pedal to their office desks.

Rench read a recent Redfin survey that cited Chicago as one of the six most bikeable cities in the U.S.   This timely piece of knowledge inspired the ad exec to create his custom-made bike-desk – an office desk positioned over the handlebars and front wheel of his bike.

Rench says he created #BikeDesk to remind people “to slow down and be a tourist in our amazing town — whether commuting to and from work or even during your lunch hour.”

To launch the campaign, Havas made a video of Rench’s travels from his front door to his office on Grand Ave. as example of much fun a commute like this can be. 

SCC’S NEW LEADER is Greg Wenstrup, promoted to Chief Operating Officer succeeding SCC co-founder Mark Schafer who now becomes Chairman emeritus of the agency.

Wenstrup, a 20 year SCC veteran, will be responsible for overseeing the agency’s finance, human resources, IT and administrative departments. He also will oversee SCC’s financial involvement with other companies that the agency either partly or wholly-owns, and the agency’s real estate holdings.  

He has served as the agency’s Chief Administrative Officer since May 2011.  

LEO BURNETT’S CANNES PREDICTIONS for the 28th year of the international ads that have the best chance of going home with the prestige of a Cannes Lions has a track record of 84% accuracy. Mark Tutsel, Leo Burnett Worldwide’s Chief Creative Officer, curated the list to encompass the “most forward thinking, compelling creative work” throughout the world. Check out the full list of Cannes Predictions here

The International Festival of Creativity takes place June 21-27 on the French Riviera. 

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