HARBOR welcomes Andrew Pellicer as VFX CD

Andrew Pellicer

Harbor has announced the appointment of award-winning VFX Creative Director Andrew “Pelli” Pellicer to its artist roster. Tony Robins, Managing Director, Advertising North America made the announcement.

Pellicer’s addition further strengthens the company’s robust VFX team and underscores its commitment to delivering exceptional creative solutions.

Pellicer brings with him a distinguished portfolio of work, having overseen iconic campaigns for renowned brands such as Jeep and Dairy Queen. His notable achievements include the highly acclaimed Jeep Super Bowl spot Groundhog Day, featuring Bill Murray reprising his role from the beloved film, and the CG-animated Dairy Queen commercial “Officially Fall.” With a track record of success, Pellicer has forged enduring partnerships with industry giants like Disney, Samsung, Bud Light, and Visa.

Throughout his career, Pellicer has collaborated with esteemed directors including Jim Jenkins, Misko Iho, Max Malkin, Maurice Marable, and Jake Schreier, contributing his expertise to a wide range of projects spanning advertising and entertainment. His impressive entertainment credits include work on blockbuster films such as The Wolverine, Captain America 2: Winter Soldier, 42, Mortdecai, and A Good Day to Die Hard.

Prior to joining Harbor, Pellicer held key positions at prestigious studios including The Mill Chicago, Logan, and Shade VFX, where he honed his craft and earned industry recognition for his exceptional talent and creativity.

Expressing his enthusiasm for his new role, Andrew Pellicer commented, “I am thrilled to join the Harbor team. Beyond boasting some of the industry’s top creatives, Harbor’s commitment to nurturing emerging talent and promoting diversity sets it apart as an inspiring and dynamic workplace.”


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Tony Robins, Advertising Managing Director at Harbor, expressed his excitement about Pellicer’s appointment, stating, “Andrew brings a wealth of experience and expertise to his new role, with a background spanning both advertising and entertainment, perfectly aligning with our vision at Harbor. We are dedicated to assembling a delta-force of talent capable of guiding our clients through their projects, and I have long admired Andrew’s work. We are delighted to welcome him to our VFX team.”

Pellicer’s appointment further solidifies Harbor’s position as a leader in the creative industry, poised to deliver innovative and impactful solutions to its clients.