The report says approximately 5% of the team in gyro’s U.S. offices, including Chicago, Cincinnati, Denver, New York and San Franciso, were affected. Apparently, Kash Sree, New York’s creative lead was included. Sree joined the agency as GCD in 2017.
The agency claims the staff reductions were not directly related to the business impact of the coronavirus pandemic but was in line with the revenue shifts and account losses the agency experienced earlier in the year.
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gyro’s staffing reduction reportedly followed a series of cost-cutting measures across Dentsumcgarrybowen agencies last month, including layoffs, salary reductions and two- to eight-month furloughs according to AgencySpy.