Last year, we finally marched again. And this year, it’s time to keep surging forward, together. This March, Guinness is taking a bold approach to help accomplish a common goal: having the best St. Patrick’s Day of your life.
In celebration, Guinness is offering $10,000 in cash prizes to 100+ different winners nationally – over $1 million in total – through its Guinness St. Patrick’s Day Toast contest. Guinness will go coast to coast, rewarding up to two deserving winners from each state (and Washington, DC) for the top toasts that celebrate friends, and family and embody the spirit and joy of St. Patrick’s Day. To enter, all those 21+ can visit Toast.Guinness.com, and upload a 30-second video of their toast until March 24.
In addition, staying true to the goodness of Guinness, the brand is turning St. Patrick’s Day celebrations into giving back. Using energy-harnessing technology we’ll collect revelers’ steps in Chicago on March 11 (where Guinness is once again the official sponsor of the iconic River dyeing and St. Patrick’s Day parade). The power generated will be matched by donation hours in service of the Guinness Gives Back 1M Hours Pledge.
“After the last few years, we’re all tired of staying put – of settling. This is our moment to start surging together again, as Guinness has for centuries” said Mark Phillips, Head of Beer & Hard Seltzer at Diageo North America. “It’s time to be bold – just like the flavors in our beer. Our communities are counting on us to bring the celebration like never before, while giving back as well. Who says you can’t have some fun and do good at the same time?”
With the support of brand partners and football icons Joe Burrow and Joe Montana, the spirit of turning celebratory energy into giving back will continue in New York City. The two “Joe Cools” will work with City Harvest, New York’s first and largest food rescue organization, in effort to lift up communities across America through one million service hours over the next year. For more information on the one Million Hours Pledge and to see how Guinness is progressing toward this goal, please visit givesback.guinness.com.
As the brand synonymous with St. Patrick’s Day, Guinness will ensure this year’s holiday is for everyone as we show up across the country, including:
- Returning as the official sponsor of the Chicago River dyeing and parade, and for some of the country’s most storied parades and celebrations, in Boston – and for the first time – in Savannah, Ga.
- Embracing the concept of alcoholic alternatives at celebrations throughout March around the country, headlined by the fast-growing Guinness 0, which Esquire recently dubbed “the king of NA beers.”
- Our Open Gate Brewery in Baltimore will keep the St. Patrick’s Day spirit alive, hosting a month-long celebration that will include weekly limited edition beer releases, merchandise for sale, live music and an Irish Village experience on the huge pint-shaped lawn.
- A new TV commercial and digital film encouraging viewers to get ready for the best St. Patrick’s Day of their lives. Featuring appearances from Guinness brand partners Joe Montana and Chef Kwame Onwuachi, the spot will air nationally through March.
No matter how you choose to get into the St. Patrick’s Day spirit this year – whether you’re enjoying a Guinness Draught, Guinness 0 or any other Guinness pint at home or at the pub, always toast responsibly. Sláinte!
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