Fusion92 helps IG reach customers with Red Sheep

IG US, along with its Chicago-based creative agency, Fusion92, released an anthem video featuring an iconic red sheep to introduce their brand into the U.S. forex trading market.

Challenging forex traders to join IG and separate from the pack of standard forex trading options, The Red Sheep represents IG’s first brand campaign since their launch into the U.S. forex trading market in February of 2019.

IG Group is a world leader in online forex trading, offering trading and investment services to over 175,000 clients worldwide. With 45 years of global industry experience, the London-based company operates in 16 countries across Europe, Africa, Asia-Pacific, the MiddleEast and the U.S.

FUSION 92
THE RED SHEEP IG US

 
Team exceeds expectations
“We challenged Fusion92 to push the creative limits and truly think outside the box,” says Conor Shea, Head of U.S. Marketing at IG. “The team exceeded expectations, and through this great creative partnership, we were able to craft a campaign as forward-thinking as our brand.”

In collaboration with award-winning director Julian Acosta and Fusion92’s Studio440, the campaign aims to bring awareness and recognition of IG, as well as emphasize IG’s value proposition of providing greater value through low spreads, its award-winning platform, and 24-hour trading support.

“My friends at Fusion92 had such a great idea involving a red sheep. I’m compelled by creatives with passion for their work such as this, so I jumped on a plane to Chicago to help bring the spots to life,” says Acosta. “I couldn’t be more proud of the work and the team.”

 
Brand campaign
The integrated brand campaign will be distributed on social and digital media, including one 30-second spot and two 15-second spots. The brand campaign’s focus is a sheep whose wool is colored a bold red, with the intention of empowering risk-takers, as well as encouraging risk-taking, in the world of forex trading.

“Brand-defining work like The Red Sheep reflects the innovative approach we take to all aspects of our business,” says Doug Dome, President of Fusion92. “The team truly stepped up here, immersed themselves in forex and delivered an anthem as powerful and unique as the IG brand itself.”

 
About IG US
Based in the heart of Chicago’s financial district, IG US launched at the end of January 2019. IG offers clients competitive pricing, 24-hour customer service and award-winning technology. IG is a winner of Investopedia’s 2019 Best Online Brokers Awards¹ and FX Week’s 2019 e-FX Best Retail Trading Platform.

 
About Fusion92
Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company that focuses on helping growth-stage and Fortune 500 companies across a number of industries, including financial services, CPG, telecommunications and automotive, among others. As a full-service firm, Fusion92 partners with its clients on business-to-business and consumer engagements that span both traditional and digital media, leveraging the firm’s talents in business transformation, data and analytics, insights, user experience, creative and content design, activation, technology and media. Fusion92’s integrated content lab, Studio440, creates and executes high-volume content across a wide variety of formats, including photography, video and audio. Learn more at www.Fusion92.com.

 
Red Sheep Credits
Brand: IG
   Sr. Manager – Head of U.S. Marketing: Conor Shea
   Marketing Communications Executive: Nicole Pinero
   Digital Marketing Manager: Mark Mahoney

Agency: Fusion92
   Executive Creative Director: Josh Hurley
   Creative Director: Jeremy Berghorst
   Creative Technology Director: Eric Wolinsky
   Copywriters: Kyle Gunby, JK Lyons, Tony Lazzerertti, Rob Gregory
   Art Directors: Rachel Foos, Laura Clesse
   Executive Producer: Anwar Khuri
   Senior Integrated Producer: Andrea Horn
   CEO: Matt Murphy
   President: Doug Dome
   SVP, Agency Services: John Geletka
   SVP, Client Services: Mark Skroch
   Account Director: Dahlia Hanin
   Account Supervisor: Kelsey Herbst

Production Company: Studio440 (Fusion92)
   Director: Julian Acosta
   Line Producer: Mia Reggi
   Director Of Photography: Sidney Unga
   Editor: Tony Lazzeretti

Music Company: See Music
   Executive Producer: Chuck Bein
   Composer: Niko

 
Send your campaign updates to Reel Chicago Editor Dan Patton, dan@reelchicago.com.