Citing customer demand and a general upswing in production, Fletcher Chicago, a top five U.S. rental house, is opening its doors to film camera rentals for the first time in its 18-year history.
Fletcher will take delivery of $1.5 million worth of Arriflex cameras and Zeiss master prime lenses in late December.
“Our customers said they wanted more depth in rental sources and increasingly asked us to rent film cameras, and we felt the time was right to make the move,” said VP/marketing Tom Fletcher.
The expansion also enlarges and buoys up the infrastructure, which was impaired by the departure of Panavision four years ago and “gives more support to Chicago and the Midwest,” Fletcher added.
