FCB premieres exciting sequel to Glad ‘Torture Test’

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FCB's "Apartment Leap" for Glad

FCB’s “Apartment Leap” for Glad

Unique thrills,
high production values,
and spy music make
‘Apartment Leap’ and
‘Ultimate Noses’
as cool as their
titles suggest

FCB combined humor and suspense to create a pair of unforgettable new Glad trash bag commercials.

Staging unique thrills with high production values and slinky, fabulous spy music, Apartment Leap and Ultimate Noses show how Glad’s product line can be as thrilling as the noirishly cool titles suggest.

Along the way, they showcase real people and real dogs in a style that doesn’t often appear in typical advertising campaigns, beginning with a “Do Not Attempt” message for the viewers.

FCB CHICAGO
APARTMENT LEAP

The walk to the curb can be a dramatic experience when you have to worry about leaky trash. So Glad heightened the anxiety by hiring a professional stuntwoman to perform the Hollywood version of taking out the trash, ultimately proving that there is no leak or “trash walk” that Glad’s Advanced Protection bag can’t handle.

 
FCB CHICAGO
ULTIMATE NOSES | GLAD

Stinky trash odors are unwanted elements that can ruin the ambiance of a home. Luckily, Glad with Febreze makes even the most pungent kitchen odors undetectable. To put Glad’s odor-blocking trash bags to the test, the brand brought in a team of highly trained sniffer dogs and created a series of tests that went head-to-head with the competitor.
 

The spots are the latest additions to Glad’s Torture Test, a campaign designed to “highlight the product’s efficacy and technology” that FCB debuted last year.

ALSO READ: FCB goes undercover with a Glad trash bag

Torture Test launched in February with The Toughest Trash Bag, a 90-second miniature documentary tracking a Glad trash bag’s journey through the luggage-handling processes in airports across the country that plays like an undercover exposé.

 
CREDITS
ULTIMATE NOSE
CLIENT CREDITS
   Nick Higgins / Glad / Director of Marketing
   Jennifer Schneider / Glad / Associate Director of Marketing
   Nick Montgomery / Glad / Associate Director of Marketing, Brand Engagement Lead
   Boris Nurko / Glad / Associate Director of Production
   Tricie Evans / Glad / Manager of Talent & Rights

ULTIMATE NOSE
AGENCY CREDITS
   Joe Tipre / FCB Chicago / VP, Director of Production
   Lindsay Tyler / FCB Chicago / VP, Director of Production
   Lisa Hinrichs / FCB Chicago / Senior Producer
   Lisa Bright / FCB Chicago / EVP, Creative Director
   Dean Paradise / FCB Chicago / VP, Creative Director
   Bruno Mazzotti / FCB Chicago / VP, Creative Director
   Miles Jappa / FCB Chicago / Senior Art Director
   Patrick French / FCB Chicago / Copywriter
   Kadi Jacobs / FCB Chicago / Management Director
   Erin Hudec / FCB Chicago / Account Supervisor
   Brianna Morrow / FCB Chicago / Account Executive

APARTMENT LEAP
CLIENT CREDITS
   Nick Higgins / Glad / Director of Marketing
   Jennifer Schneider / Glad / Associate Director of Marketing
   Nick Montgomery / Glad / Associate Director of Marketing, Brand Engagement Lead
   Boris Nurko / Glad / Associate Director of Production
   Tricie Evans / Glad / Manager of Talent & Rights

APARTMENT LEAP
AGENCY CREDITS
   Joe Tipre / FCB Chicago / VP, Director of Production
   Lindsay Tyler / FCB Chicago / VP, Director of Production
   Lisa Hinrichs / FCB Chicago / Senior Producer
   Lisa Bright / FCB Chicago / EVP, Creative Director
   Dean Paradise / FCB Chicago / VP, Creative Director
   Bruno Mazzotti / FCB Chicago / VP, Creative Director
   Matt Turnier / FCB Chicago / Senior Copywriter
   Jason LaFlore / FCB Chicago / Senior Art Director
   Kadi Jacobs / FCB Chicago / Management Director
   Erin Hudec / FCB Chicago / Account Supervisor
   Brianna Morrow / FCB Chicago / Account Executive

Production Company RESET
   Diego Contreras / Director
   Deannie O’Neil / Executive Producer
   Jon Dawes / Line Producer
   Ben Loeb / Director of Photography
   Francois Caillaud / First Assistant Director
   Local Service Company Radioaktive Film

Post House Lord+Thomas
   Celena Mossell / Executive Producer
   Steve Immer / Senior/Lead Editor
   Zoe Kraft / Editor
   Roman Mendez / VFX Supervisor
   Brian Steckel / Lead Design/3D
   Michael McAfee / 3D/Design
   Derek Viramontes / Nuke/VFX Composite
   John Filipkowski / 3D/VFX Composite/Design
   Kathleen Chee / Design/VFX Composite
   Tom Mackey / VFX Composite
   Justin Orr / Flame VFX/Finish
   Color Grading / Mike Matusak
   Alec Chojnacki / Audio Engineer

FCB
   Stump Mahoney / Director of Music
   Aileen Hamilton / Sr. Production Business Affairs

 
Send your campaign updates to Reel Chicago Editor Dan Patton, dan@reelchicago.com.

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