Unique thrills,
high production values,
and spy music make
‘Apartment Leap’ and
‘Ultimate Noses’
as cool as their
titles suggest
FCB combined humor and suspense to create a pair of unforgettable new Glad trash bag commercials.
Staging unique thrills with high production values and slinky, fabulous spy music, Apartment Leap and Ultimate Noses show how Glad’s product line can be as thrilling as the noirishly cool titles suggest.
Along the way, they showcase real people and real dogs in a style that doesn’t often appear in typical advertising campaigns, beginning with a “Do Not Attempt” message for the viewers.
FCB CHICAGO
APARTMENT LEAP
The walk to the curb can be a dramatic experience when you have to worry about leaky trash. So Glad heightened the anxiety by hiring a professional stuntwoman to perform the Hollywood version of taking out the trash, ultimately proving that there is no leak or “trash walk” that Glad’s Advanced Protection bag can’t handle.
FCB CHICAGO
ULTIMATE NOSES | GLAD
Stinky trash odors are unwanted elements that can ruin the ambiance of a home. Luckily, Glad with Febreze makes even the most pungent kitchen odors undetectable. To put Glad’s odor-blocking trash bags to the test, the brand brought in a team of highly trained sniffer dogs and created a series of tests that went head-to-head with the competitor.
The spots are the latest additions to Glad’s Torture Test, a campaign designed to “highlight the product’s efficacy and technology” that FCB debuted last year.
ALSO READ: FCB goes undercover with a Glad trash bag
Torture Test launched in February with The Toughest Trash Bag, a 90-second miniature documentary tracking a Glad trash bag’s journey through the luggage-handling processes in airports across the country that plays like an undercover exposé.
CREDITS
ULTIMATE NOSE
CLIENT CREDITS
Nick Higgins / Glad / Director of Marketing
Jennifer Schneider / Glad / Associate Director of Marketing
Nick Montgomery / Glad / Associate Director of Marketing, Brand Engagement Lead
Boris Nurko / Glad / Associate Director of Production
Tricie Evans / Glad / Manager of Talent & Rights
ULTIMATE NOSE
AGENCY CREDITS
Joe Tipre / FCB Chicago / VP, Director of Production
Lindsay Tyler / FCB Chicago / VP, Director of Production
Lisa Hinrichs / FCB Chicago / Senior Producer
Lisa Bright / FCB Chicago / EVP, Creative Director
Dean Paradise / FCB Chicago / VP, Creative Director
Bruno Mazzotti / FCB Chicago / VP, Creative Director
Miles Jappa / FCB Chicago / Senior Art Director
Patrick French / FCB Chicago / Copywriter
Kadi Jacobs / FCB Chicago / Management Director
Erin Hudec / FCB Chicago / Account Supervisor
Brianna Morrow / FCB Chicago / Account Executive
APARTMENT LEAP
CLIENT CREDITS
Nick Higgins / Glad / Director of Marketing
Jennifer Schneider / Glad / Associate Director of Marketing
Nick Montgomery / Glad / Associate Director of Marketing, Brand Engagement Lead
Boris Nurko / Glad / Associate Director of Production
Tricie Evans / Glad / Manager of Talent & Rights
APARTMENT LEAP
AGENCY CREDITS
Joe Tipre / FCB Chicago / VP, Director of Production
Lindsay Tyler / FCB Chicago / VP, Director of Production
Lisa Hinrichs / FCB Chicago / Senior Producer
Lisa Bright / FCB Chicago / EVP, Creative Director
Dean Paradise / FCB Chicago / VP, Creative Director
Bruno Mazzotti / FCB Chicago / VP, Creative Director
Matt Turnier / FCB Chicago / Senior Copywriter
Jason LaFlore / FCB Chicago / Senior Art Director
Kadi Jacobs / FCB Chicago / Management Director
Erin Hudec / FCB Chicago / Account Supervisor
Brianna Morrow / FCB Chicago / Account Executive
Production Company RESET
Diego Contreras / Director
Deannie O’Neil / Executive Producer
Jon Dawes / Line Producer
Ben Loeb / Director of Photography
Francois Caillaud / First Assistant Director
Local Service Company Radioaktive Film
Post House Lord+Thomas
Celena Mossell / Executive Producer
Steve Immer / Senior/Lead Editor
Zoe Kraft / Editor
Roman Mendez / VFX Supervisor
Brian Steckel / Lead Design/3D
Michael McAfee / 3D/Design
Derek Viramontes / Nuke/VFX Composite
John Filipkowski / 3D/VFX Composite/Design
Kathleen Chee / Design/VFX Composite
Tom Mackey / VFX Composite
Justin Orr / Flame VFX/Finish
Color Grading / Mike Matusak
Alec Chojnacki / Audio Engineer
FCB
Stump Mahoney / Director of Music
Aileen Hamilton / Sr. Production Business Affairs
Send your campaign updates to Reel Chicago Editor Dan Patton, dan@reelchicago.com.
