FCB Chicago’s Liquid Plumr spot on crack and the pipe

And there it is — the headline I’ve been waiting to write forever. The new “Reel Ad of the Week” goes to FCB Chicago for their very funny Liquid Plumr spot titled, “There’s a Plumr in all of us.”

Set to the finger popping tune of Rosemary Clooney’s, Too Marvelous for Words, we watch various folks ranging from a cute old couple swimming to a bowler and firefighter, all doing their thing… while displaying a little plumber’s crack!

But according to Tiffany Leung, Liquid Plumr’s Associate Brand Director, the spot is more about empowerment than finding the prettiest crack.

“By turning a humorous stereotype into a badge of honor, we wanted to portray empowerment and confidence,” she tells Adweek. “We know that when there is a crack in a pipe, there is no doubt that you will need to call a plumber. However, when it comes to tackling tough clogs, we wanted to show that anyone can be empowered to be their own plumber with Liquid-Plumr.”

Well we think it’s a cheeky (got another pun in) spot and well worth highlighting as our very first, “Reel Ad of the Week.”


Client – Liquid-Plumr

VP, Marketing: Chris Hyder

Director of Marketing: Sacha Connor

Associate Brand Director: Tiffany Leung

Associate Marketing Manager: Emily Thompson

Associate Director, Advertising & Comm Production: Boris Nurko

Group Manager, Talent & Rights Management: Tricie Evans

Agency – FCB Chicago

Chief Creative Officer: Liz Taylor

Creative Director: Dean Paradise

Creative Director: Bruno Mazzotti

Sr. Art Director: Nick Howard

Sr. Copywriter: Nick Stoner

Director of Integrated Production, SVP: Will St. Clair

Producer: Paul Ripa

Executive Producer, Director of Music: Stump Mahoney

Music Negotiator: Liz Howell

VP, Director of Strategic Planning: Mary Jo Corby

EVP, Group Management Director: Cary Pierce

SVP, Group Management Director: Sue Redington

Account Director: Diana El-Chantaf

Account Executive: Angelica Heng

Production – Lord + Thomas

Director: Ben Flaherty Lord + Thomas

Executive Producer: Katie Roach Lord + Thomas

Production Service Company – Duck Pond

Executive Producer: Joshua Greenberg

Director of Photography: Lyle Vincent

Editorial – Whitehouse

Editor: Brian Gannon

Assistant Editor: Ashley McGinn

Producer: JoJo Scheerer

Executive Producer: Kristin Angeletti

Visual Effects / Color – Carbon

Producer: Casey Swircz

Colorist: Maria Carretero

Motion Graphics: Jake Mathew

Finish: Paul Rosckes

Audio – Another Country

Sound Designer and Mixer: Erik Widmark

Audio Assistant: Logan Vines

Producer: Louise Rider

Have a spot you’d like to submit for “Reel Ad of the Week,” send the information along to colin@colincostello.com.