Way back in the day of the adworld so aptly portrayed by the AMC series “Mad Men,” agencies largely promoted themselves through full-page ads mainly in Advertising Age to reach potential clients.
Few agencies since toot their own horns anymore, despite the horrific competition for new business. The welcome exception is The Ungar Group.
The latest in an on-going business development campaign is spot is called “Demanding Clients” and the copy was taken from a conventional want ad page.
Silhouettes of men and women glide and jump across an ethereal, starry sky backgrounds against an echoing music score. Over this, the narrator says: