Fallon and Entenmann’s launch new Little Bites campaign and we love it

They say that kids and pets are the toughest to work with, so for that we chose this ingenious work from the Fallon Agency on these absolutely precious Little Bites spots as our Reel Ad of the Week.

With each one more adorable than the next, the camera rolls as these little people enjoy their Little Bites and tell their tales of “little moments that feel really big.”

Fallon, Entenmann’s US creative agency of record, helped launch a new campaign that focuses on Little Bites, the beloved mini muffin snack offering.

Through interviews with real kids who share their most thrilling tales while eating Little Bites, Fallon, and Entenmann’s aim to remind families that Little Bites are perfect for any moment — and for anyone, of all ages and sizes, seeking a pocket of fun.  

“We started by giving packs of Little Bites to kids within our Fallon family and were just mesmerized by their responses,” said Nikki Baker, Fallon’s co-chief creative officer. “Sure, they said ‘Mmmmmm,’ but they also just started talking about things like bubbles and narwhals. We knew we just had to sit back and listen to their little stories.” 


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The launch comes shortly after last fall’s announcement of a new business partnership between Fallon and Entenmann’s that will lead to a new strategic foundation and creative direction for all of Entenmann’s brand segments.  

“Snacks should be fun and tasty, and they should also represent gestures of joy and love,” said Richard Link, senior director of marketing at Entenmann’s. “We wanted to convey that message with this campaign — and show that Little Bites belong in every pantry across America.” 


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