For client EGO Power+ makers of cordless lawn care equipment, The Escape Pod launched a new integrated campaign to show the simplicity and convenience of cordless vs. environmentally harmful gas powered equipment.
The campaign includes three broadcast spots, digital, social, experiential and collateral elements, with the tagline, “Power Beyond Belief.”
The EGO product line, lawnmower, trimmers, blower and chainsaw use a unique, uses advanced technology lithium-ion battery platform to deliver long-lasting, quick-charging, clean-energy power.
Escape Pod’s ECD Vinny Warren and CD Kurt Lenard led the creative and EP Ken Kwiatt handled production.
Chad Howitt of LA-based Wolf and Crow shot the live action in the Los Angeles area and created the special effects for the high-tech lab demonstrations that compare cordless and gas-powered equipment.
The two 30s, one promoting the EGO leaf blower and the other a lawn mower, and a 15-second version of the mower spot were edited by Hootenannay’s Graham Metzger; Don Avila produced and Metzger was assisted by Jannah Stephens.
STIR Post Audio handled sound mixing and design; Amber Tisue was senior sound designer and David Kaplan producer.
The mower spot can be seen here and the leaf blower spot here.
Hootenanny is located at 230 E. Ohio; phone 312/266-0777.
