The Escape Pod Group announced today that that it has named veteran marketing executive Celia Jones as Brand Director.
In this role, she will be responsible for amplifying the agency brand and managing PR and marketing initiatives across the group’s three partner agencies: The Escape Pod, digital agency ORA Interactive, and experiential agency OutCold.
“Celia brings a mix of strategic thinking and proven experience helping brands and agencies carve out their unique position in the marketplace. The Escape Pod has grown significantly over the past 10 years,” said Norm Bilow, Managing Director, The Escape Pod Group.
He added, “Given our recent strategic acquisitions we can provide clients with true full-service capabilities, while still moving faster and more cost-effectively than larger shops. Today brands need a nimble strategic partner. That’s a space that we can own, so now is the perfect time for Celia to join our leadership team and help crystallize our story.”
Prior to The Escape Pod Group, Celia held senior marketing roles at various agencies including Rightpoint, one of the nation’s largest privately held digital agencies, and Havas Worldwide Chicago, where she crafted the ad agency’s brand narrative as a creative force and culture catalyst in the industry, and led external marketing, PR, events, awards and internal culture initiatives.
Before that, Celia was Global Marketing Director for Critical Mass, where she helped catapult the digital agency from a niche player into a world-class experience design agency. She also served as Director of Content and lead Copywriter at Designkitchen, an interactive marketing and branding agency.
“Between the rampant consolidation in our industry and the jargon that so many agencies use to describe themselves, it’s very hard to tell the difference between one agency and the next. It is incredibly refreshing for me to be a part of an organization with such a clear vision of what they stand for,” she says.
“The Escape Pod was founded on an independent spirit and fearless approach to creativity. Innovative brands are hiring us to disrupt long-established categories. And they made key investments to position the agency for the future. It’s an exciting time in our evolution and I’m looking forward to playing a key role in their trajectory.”
LA-Based Colin Costello writes for film, TV, advertising and of course, Reel Chicago. Follow him on Twitter @colincostello10.