The review was handled by AAR Partners.
According to Ad Age, the review included the liquor giant’s flagship Jack Daniel’s brand, as well as Woodford Reserve and Old Forester, plus two tequila brands, Herradura and El Jimador.
The creative account was put into review over the summer, dealing a blow to Havas-owned Arnold, the longtime incumbent on Jack Daniel’s.
The win gives BBDO its second major liquor client.
The New York office handles several Bacardi Limited brands including the namesake rum brand and Bombay Sapphire gin.
The story says, since the Brown-Foreman work will come out of Energy BBDO, which is located in Chicago, there are no conflict concerns. Also, Bacardi does not carry whiskey or tequila.
Send your agency updates to Reel Chicago Editor Dan Patton, email@example.com.
SOURCE: Ad Age