Editor Caleb Hepler joins Optimus from Whitehouse

Caleb Hepler

Optimus’ hiring of editor Caleb Hepler, who starts the latest chapter of his career on Monday, Aug. 10, brings the number of Optimus editors to 10.


Hepler moves over from Whitehouse Post after almost four years as an assistant editor, where he is best known for editing the multi-award winning Geico “Unskippable Family” digital campaigns for the Martin Agency.


A DeKalb native, Hepler is a 2010 Columbia College grad, who got his industry start right out of school as an intern at Red Car.  He joined the Whitehouse six month later, where he’s worked on such spots as Eggo, Firestone tires, Kellogg’s Special K, McDonald’s, Oscar Mayer and Walmart.


He was the grand prize winner of the 2011 AICE Camp Kuleshov Competition for assistant editors, winning for his “Shark Song” trailer, a take on Steven Spielberg’s 1975 classic.


“There is so much to look forward to with the new space in the Wrigley Building and Optimus’ goals for editorial,” Hepler says of his new position.


“Every Optimus editor has a unique style and perspective that they bring to the collaborative process, and I look forward to bringing my own.”