DIRECTOR BOB EBEL created commercials with “the little people,” as he calls them, for Build-A-Bear Workshop?an interactive make-your-own-stuffed animal retail-entertainment experience.
The kids’ excitement in telling Ebel (and the hidden camera) about the fun they were having was so infectious, “I had to make one myself,” Ebel said.
Ebel filmed the kids at Build-A-Bear Workshop stores in Vernon Hills and on Ebel’s stage. Jason Schettler was executive producer, Marsie Wallach produced, Beth Madiol of Bass Casting, an Ebel division, cast the kids.
Agency is Barkley Evergreen & Partners, Kansas City. Editing by Substation K, audio by Evolution Audio, Kansas City. Founded in St. Louis in 1997, the company currently operates more than 200 Build-A-Bear Workshop stores in the United States and Canada.
