Director Kiran Koshy takes bold step in latest campaign for American Eagle

Kiran Koshy, director with Slash Dynamic, tapped into his knack for comedic story telling when he recently directed several spots for Chicago-based web design and digital marketing agency AmericanEagle.com.

The hilarious spots feature real AmericanEagle.Com employees and was filmed in the company’s Chicago headquarters. The family-owned company believes that every client has unique goals, and their team is driven by digital excellence.

As a way of introducing the staff to the public, a witty spokesperson takes us through a regular day at AmericanEagle.Com and highlights various staff members while they work. The campaign, ingeniously brought alive by Kiran Koshy, depicts the masterful ways which AmericanEagle.Com employees assist their clients with web design, development, and digital marketing strategy needs.

On working with the talented cast in these spots, Kiran remarks, “I knew working with real employees who weren’t actors was going to be a challenge I’d relish, and they didn’t disappoint. Honestly, I couldn’t have cast a more perfect ensemble of fresh faces any other way. They really plussed the comedy, and I was in awe of how they were able to handle performances that demanded subtlety. This made the campaign even more special to the client, and their employees.”

Managing Director Tanya Cohen says, “Kiran has been unstoppable lately, working on multiple campaigns for a diverse range of clients. Once again, he brings his cool signature style of performance driven comedy, to a fun and engaging campaign that really captures the essence of who these clients are and their company messaging. It was a dream project to work on, and I was equally impressed with our spokesperson who nailed every take as did the real American Eagle employees who were all amazing.”

Credits:

Client: AmericanEagle.com
Chief Executive Officer: Tony Svanascini
President: Mike Svanascini
Regional Director: Shawn Griffin
Director of Marketing Operations: Renee Nelson
VP Strategic Initiatives: Tim Ahlenius

Production Company: Slash Dynamic
Director: Kiran Koshy

Executive Producer: Tanya Cohen
Line Producer: Adam Kaiser
Producer: Caitlin Cohen

Creative Agency: The Richards Group
Creative Director & Art Director: Andy Coulston
Creative Director & Writer: Dustin Ballard
Broadcast & Content Producer: Sheri Cartwright
Broadcast Business Manager: Sara Sax
Principal: Zac Pritchett
Brand Management: Preston Barrett

Editing: Charlie Uniform Tango
Editor: Adam Henderson
Assistant Editor: Jose Michalena
Executive Producer: Mary Alice Butler

DOP: Chris Soos
Production Designer: Bret Tanzer
Colourist: Tyler Roth @ CO3 LA
Music: Shindig


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