Veteran Writer/Director, Greg Popp, has joined SEED Media Arts, bringing his outstanding comedic storytelling to their rapidly expanding roster.
Popp’s seasoned experience and award-winning work is no doubt a very exciting addition to the SEED family. His recognizable portfolio includes well known work created for Head and Shoulders, Burger King and Anheuser-Busch, as well as work with a multitude of high-profile professional athletes including Peyton Manning, Patrick Mahomes, Danica Patrick, Roger Federer and Venus and Serena Williams.
SEED prides themselves on going after exciting creative in all shapes and sizes, a philosophy perfectly in alignment with Popp’s interests and reputation. “I’m interested in having fun with my work and to me that means being in the action. The world of advertising has evolved so much over the past 10 years and I’m well aware that there’s incredible creative out there at all scales” says Popp.
ALSO READ: rEvolution acquires Centigrade to broaden industry expertise
With a career that started on the agency side at DDB Chicago, Popp left in 2005 to begin directing, a move that ultimately led him to receive numerous directing awards including Gold at Cannes, Clios, Andys, and distinction for humor and talent performance at AICP/MoMA.
A longtime collaborator with Greg, SEED Founder, Roy Skillicorn, is enthusiastic about this addition to their roster. “Greg has an ability to transcend established humor boundaries while creating stories that compel an audience to either smile, chuckle or laugh out loud. With his ad agency experience, he understands all the creative’s and producer’s concerns and thus, is amicable and extremely buttoned up. What’s more, he’s both comfortable and accomplished directing celebrities, top sports personalities, actors and real people in both complex dialogue work and visual storytelling. His work is brilliantly crafted, I find magic in all his versatility and craftsmanship”.
SEED’s EP, Partner, and Managing Director, Bradley Johnson, shares “Greg has the recipe for success: a passionate work ethic, intuitive comedic timing, a charismatic personality and an uncanny ability to draw out both powerful performances and authentic dialogue from his cast.”
