Digital Asset Management conference here Sept. 13

Conference chair David Lipsey

Sixteen highly regarded digital asset gurus will speak from a users POV at the Thursday, Sept. 13 all-day Henry Stewart Digital Asset Management Conference covering trends, strategies and technical best practices for managing digital assets.

“The Art and Practice of Managing Digital Media” takes place at the Intercontinental Hotel, starting with a complimentary breakfast briefing at 8 a.m. until 5:45 p.m.

This year’s lineup of corporate experts, headed by conference chair David Lipsey, principal in Optimy Advisors, includes McDonald’s, Discovery Communication, Leo Burnett, Arc Worldwide MediaVersa Data Management, Ubisoft, Shawk, Inc., Encyclopædia Britannica among others.

Specific topics range from advertising agency workflows, brand management, and digital technology solutions across various industries.

The conference has grown in popularity every year as has the Digital Asset Management industry, commonly referred to as “DAM,” says Dan McGraw, president of Chicago-based DAM consultancy Seven Dials Media ,the former CTO of The Whitehouse and senior manager at Avid Technology.

McGraw will facilitate two sessions during the conference. The first, a breakfast session, will cover the benefits of a DAM initiative. “It’s a challenge to identify the areas of greatest benefits associated with DAM”, McGraw says.

“We’ll cover targeting specific stakeholders, business processes, ROI values and most importantly, the little known strategies for successfully working through the corporate political climate.” 

The other session is a panel discussion with key team members from McDonald’s and their experience in deploying their global DAM system. Conference attendees include those from United Airlines, Harley Davidson, Abbott, USG, and DePaul University. 

“This conference offers any organization practical advice and strategies on managing video, print, photography, and any other type of creative files.” McGraw says.

“There is definitely an art and science to managing digital media and there are plenty of questions. This is one of the few places to get the right answers.” 

Click here for pricing and registration.

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