DDB first to hire a director of branded production

DDB/Chicago is the first agency in the country, to its knowledge, to recognize the growth of media beyond traditional advertising by designating a director of branded production.

He is David Rolfe, whom DDB production head Grant Hill calls a pioneer in branded production. Award-winning Rolfe comes from the hot Miami agency of Crispin, Porter + Bogusky, known for their brilliant Ikea and Mini Cooper campaigns.

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