DDB Chicago had a “chill” night at the ADC 102nd Annual Awards ceremony, held at Terminal 5 in New York during Creative Week 2023.
The ADC Designism Cube, for the entry that best encourages positive societal and political change, went to DDB Chicago with adam&eveDDB London, NORD DDB CPH Copenhagen, for “Chillboards” on behalf of Molson Coors. Look below:
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“Chillboards” for Coors Light also won the ADC 102nd Annual Awards Best of Discipline.
DDB Chicago and Squarespace New York tied for the most ADC Gold Cubes with eight each.
DDB Chicago with adam&eveDDB London, NORD DDB CPH Copenhagen, and Molson Coors won five Golds for Coors Light “Chillboards”, and three Golds working with adam&eveDDB London, Mars Wrigley Chicago and dummy Venice (California) for Twix “Bears.”
A total of 11,198 pieces were entered from 59 countries and regions in the ADC 102nd Annual Awards. Agencies, studios, freelancers, brands and production companies in 32 countries were awarded a total of 106 ADC Gold Cubes, 120 Silvers, 162 Bronze and 390 Merits this year.
The top five countries for winners are the US with 367, Canada and Germany with 75 each, China with 74, and Japan with 38.
“For more than a century, the ADC Annual Awards have celebrated ideas and craft,” said Kevin Swanepoel, CEO, The One Club. “Prompted by the recent huge advances in technology and artificial intelligence, ADC this year became the first global award show to recognize AI in creativity and design as a separate discipline with a dedicated jury. However, we strongly believe that it still takes humans to turn a great idea into something brilliant and award-worthy.”
A complete showcase of all ADC 102nd Annual Awards Cube and Merit winners can be viewed here.
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