David Rosen directs two for Famous Footwear

FOR FAMOUS FOOTWEAR DIGITAL David Rosen directed two high energy short films modeled after a classic ice cream truck, with a “shoe man” donning a white uniform and a jingling bell that beckons shoe fan in a suburban neighborhood to the new shoe array.

Rosen directed on location in Toronto, via affiliate Compulsive Pictures, New York, for Sigma, a New Jersey digital agency that designed and created the Famous Footwear website.

DP was Samy Inayeh, who utilized lightweight Sony HD cameras and a flexible production protocol, editor was Greg Sunmark of Red Car. Executive producer was Diana Schroeder, John Desir produced. See