Dallas company buys ProActive event services

Chicago-headquartered ProActive Inc., a strategic design and face-to-face marketing events firm, was purchased this week by Dallas-based Freeman, a 26-city, a full-service resource for expositions, conventions and exhibits.

Now known as A Freeman Company, ProActive will retain its name and 39-person staff.

Tony Lorenz, who founded the company in 1992, continues as president, and also serves as a member of Freeman’s senior management team. He reports to Freeman’s Bob Moore, EVP/corporate accounts.

ProActive provides services such as communications strategy, content development, production, and assessment and measurement for live events, business meetings, trade shows and corporate training.

ProActive’s service capabilities will augment the services provided by other specialized Freeman divisions, including AVW-TELAV Audio Visual Solutions and Stage Rigging.

ProActive is located at 600 W. Chicago Ave., phone, 312/654-8844. See www.proactiveinc.com.