Current is charged with developing and executing public relations programming to support the brand and its This is How We Bota campaign throughout North America.
“Bota Box is now the U.S. category leader in premium wine in alternative packages, and as our market share grows, we needed a public relations partner to help tell our unique story and propel Bota Box forward,” says Mary Burnham, Director of Public Relations & Events for Delicato Family Wines. “Current Global demonstrated a deep understanding of our business and got us excited with strategic and creative ideas that align with our brand goals.”
Driving increased consumer awareness and defining the brand as a leader in a rapidly growing category are top priorities for 2020. As the #1 premium 3L box wine brand, Bota Box offers people high-quality wine in eco-friendly and portable packaging so it can be enjoyed anywhere.
“Bota Box is a fun brand that’s helping to redefine the wine category as consumer preferences change,” explains Virginia Devlin, joint CEO of Current Global. “We’re excited to put our food and beverage expertise to work to build awareness among new audiences through creative programming that will further position Bota Box as an exciting lifestyle brand.”
The account will be supported by Current Global’s San Francisco office under the leadership of Jennifer Strasburg, a senior vice president at the agency. Other Current Global food and beverage clients include Brown Forman, Hidden Valley, Johnsonville, Shamrock Farms and Wines of Sicily.
About Bota Box
Bota Box is the world’s fastest-growing wine brand1 and the U.S. category leader in premium 3-liter wine2. In addition to 3-liter bag-in-box cartons, select Bota Box wines are also packaged in 1.5-liter bag-in-box cartons and in 500-milliliter Tetra Paks. Produced at the Bota Box Certified Sustainable California winery, the compact, portable, shatter-proof cartons use state-of-the-art technology that keeps the wine fresh for up to 30 days once open. Delicato Family Wines launched Bota Box in 2003, taking inspiration from traditional Spanish wine skins known as “botas”. (em>Source: Shanken’s Impact Databank Review & Forecast, 2019 Edition, Top 20 Table Wine Brands. 2 Source: IRI Total US Multi-Outlet + Convenience, 52 W/E 1/26/20
About Current Global
Current Global is a unit of IPG’s Constituency Management Group and its portfolio of public relations and communications firms. A midsized global agency with a full-service offering, our team of inquisitive, insightful and imaginative people mix scientific rigor with creativity to get to the very core of how communications can drive outcomes. Our heritage is a deep understanding of earned media, but we’re equally adept at developing integrated campaigns that encompass paid, owned and social, too. To find out how we help clients Own the Moment, visit www.currentglobal.com.