Creative Club’s new approach

For the Chicago Creative Club Awards “No Show” Sept. 10, the awards committee wants everyone in the advertising/production business to be part of the “celebration of great Chicago advertising” at the Riviera.

This won’t be your father’s awards show, where a parade of adpeople pick up a plethora of prizes, promise co-chairs Matt Brennock, Liz Ross and Katie Juras. No, far from it.

The 2009 “No Show” awards program, per se, will be short and sweet. An hour at the most. While Brennock admits the club received 375 entries — up 10% from last year — in approximately 50 entry categories, he won’t reveal how many there are, other than Best of Show.

Nor will he describe the trophy that the unknown number of winners will take home, except to call it “lovely” and to assure it’s not the symbolic brick of previous years.

While not to minimize the awards presentation, it will be the opening act, so to speak, for the main event: A special concert by Of Montreal, a Georgia-based baroque rock band with a Cirque du Soleil flair. The band will play until around 10:30, 11, in the perfectly attuned Riv auditorium.

The new format should prove popular with guests. It’s not unlike the annual AICP Show where watching the winners’ reel is merely the prelude to anticipated evening of fun, music, catching up and exchanging business cards.