It’s always great news when an account comes to a Chicago agency. It’s even better, with the slew of accounts that have left, when an agency is able to keep the account. That’s the case of our friends at Cramer-Krasselt who reportedly have retained lead creative duties for Porsche in the U.S.
Cramer-Krasselt retained lead creative duties for Porsche in the U.S. A source with knowledge of the account confirmed to Adweek. The appointment followed a review which began in October and reportedly included Anomaly as the other finalist, according to this source.
Cramer-Krasselt and Porsche both declined to comment to the outlet.
The decision follows Cramer-Krasselt’s “The Heist” Super Bowl spot for Porsche, promoting the brand’s electric Taycan Turbo S.
Cramer-Krasselt’s work for Porsche has also included a 2016 print ad promoting the Porsche 911, which the brand touted as “the world’s first interactive hologram print ad.”
According to the report, Porsche spent nearly $14 million on measured media channels last year and a little under $11 million in the first two months of 2020 (see aforementioned Super Bowl buy), according to Kantar Media.Reel Chicago reached out to Cramer for confirmation, but the agency declined to comment.