Corona has long played an essential role in Cinco de Mayo festivities, and for the second consecutive year, the iconic beer has teamed up with chef Rick Martinez to offer bolder, more flavorful ways to celebrate.
Cue Corona’s latest innovation, Corona Hard Seltzer Seltzerita, a margarita flavor-inspired hard seltzer made with a splash of real Mexican lime juice and sweetened with agave and cane sugar. Rick will pair the four bright flavors of Seltzerita — Classic Lime, Strawberry, Mango and Peach — with recipes from his new cookbook, Mi Cocina: Recipes and Rapture From My Kitchen in Mexico.
The duo aims to bring the flavor to people across the country by hosting a one-day Twitter sweepstakes on Cinco de Mayo. For use at a later date, one lucky winner will receive a visit from the Corona Hard Seltzer Seltzerita Cantina food truck, featuring Rick’s pairings, a mariachi band and more.
“Corona believes that everyone should have a great Cinco de Mayo celebration,” said Ryan Anderson, director, brand marketing, Corona. “Through social listening, we realized that depending on where they live in the U.S., many people don’t get to celebrate with the bold Mexican flavors they crave, and they’re pretty vocal about it. This insight is what inspired us to collaborate with our friend Rick Martinez and help bring the Corona Hard Seltzer Seltzerita flavor nationwide.”
“I’m thrilled to once again collaborate with Corona and offer delicious new ways to Cinco with family and friends,” Rick said. “My cookbook, ‘Mi Cocina,’ is a culinary love letter to Mexico, which is why teaming up with my favorite Mexican cerveza for Cinco de Mayo was the perfect way to help introduce the flavor and fun of my heritage to cooks at home.”
To enter the Seltzerita Cantina sweepstakes, consumers ages 21+ must follow @CoronaExtraUSA and reply to the promoted tweet with #SeltzeritaCinco. Additionally, there’s a chance to win a “Corona Cincogram” via the Corona Cinco 2022 Instant Win Game/Sweepstakes. Corona has partnered with Uber to reward hundreds of daily instant winners now through May 5, 2022, with a $25 digital gift card code good for Uber rides or Uber Eats.
As always, Corona encourages consumers to enjoy its products and relax responsibly.