Coors Light is unveiling a groundbreaking seasonal essential for those aged 21 and over this fall – the first-ever Beer Bale cooler.
Inspired by the picturesque straw bales and golden fields of autumn, the Coors Light Beer Bale cooler is ingeniously crafted from straw, a natural insulator. This cooler, a pioneering innovation, is designed to be the ultimate companion for fall activities, from bonfires and kickbacks to tailgates.
Resembling the size of a standard “two-string” straw bale, the cooler has the remarkable capacity to accommodate two 24-packs of Coors Light, keeping them refreshingly cold for over 24 hours. This means more opportunities for enjoying mountain-cold refreshment during the autumn season.
Marcelo Pascoa, Vice President of Marketing for the Coors Family of Brands, said, “We’re always inspired by our drinkers who work hard for their moments of chill and how they embrace fall. We put a new twist on a fall mainstay, reimagining the straw bale to serve as a cooler for your Coors Light no matter how you chill.”
On Tuesday, October 24 at 10 AM CT, fans will have an exclusive opportunity to purchase one of the 30 limited-edition Coors Light Beer Bale coolers for $80 by visiting coorslight.com/beerbale. Those who miss out on the initial purchase can visit CoorsLightBeerBale.com for additional information and a chance to win a cooler of their own until November 15. The official rules, odds, prize details, and restrictions can be found here.
This fall, consumers across the nation will encounter Coors Light through various media, including online videos, paid social campaigns, and retail promotions. Local markets like Des Moines, Iowa, Minneapolis, Minnesota, and Louisville, Kentucky, will also feature Coors Light. The creative campaign was led by the agency Mischief.
CREDITS:
Coors Light Beer Bale Credits List
CLIENT – Coors Light
- Chief Marketing Officer – Sofia Colucci
- VP Marketing, Coors, Global & North America – Marcelo Pascoa
- Senior Director of Marketing – Chris Steele
- Marketing Manager – Allison Miller
- Associate Marketing Manager – Kacy Raffe
- Director of Brand Public Relations – Maya McDonald
AGENCY – Mischief
- Co-Founder & CCO – Greg Hahn
- Partner and Executive Creative Director – Bianca Guimaraes
- Partner and Executive Creative Director – Kevin Mulroy
- Associate Creative Director – Dylan Wagman
- Associate Creative Director – James Leake
- EVP Production – Will Dempster
- Sr. Producer – Coleman Sweeney
- Partner and President – Kerry Mckibbin
- Managing Director – Alison Whisenant
- Account Director – Sam Crawford
- Account Executive – Aerin Glover
- Partner and Head of Strategy – Jeff McCrory
- Strategy Director – Jimmy George
- Partner and Head of Development – Oliver McAteer
PR – Phaedon
FABRICATION – Crux Scenica
PHOTOGRAPHY – Todd Wright
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