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Columnist: Lewis Lazare

Savoring the details in DDB’s Milky Way print ad
  • Lewis Lazare

Savoring the details in DDB’s Milky Way print ad

By Lewis Lazare Nov 8, 2012
It’s the forgotten advertising form.  It gets no respect.  It’s probably going to go the way of the dinosaur before much more time has elapsed.  We just have ...
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Draftfcb’s sitcom spots work for new Cox-TV account
  • Lewis Lazare

Draftfcb’s sitcom spots work for new Cox-TV account

By Lewis Lazare Nov 6, 2012
Life goes on.  Even at DraftFCB/Chicago.  No one needs to be told that the ad shop — which not that long ago could lay claim to being the city’s largest — has be...
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HY Connect shows enviable account, staff growth at 10
  • Lewis Lazare

HY Connect shows enviable account, staff growth at 10

By Lewis Lazare Nov 1, 2012
We’ve said it many times before.  And no matter how often we say it, the truth doesn’t change.  The past decade has not been kind to the Chicago advertising commun...
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CDW/O&M spots short- change spokesman Charles Barkley
  • Lewis Lazare

CDW/O&M spots short- change spokesman Charles Barkley

By Lewis Lazare Oct 30, 2012
Let us, for a moment, turn our attention to Charles Barkley. We all know who he is.  He’s a former pro basketball player who found a life after life on the court as a TV ...
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Burnett/NY play says a lot about state of advertising
  • Lewis Lazare

Burnett/NY play says a lot about state of advertising

By Lewis Lazare Oct 25, 2012
What’s next?  A couture line of advertising-inspired fashion?   That’s the sort of question one finds oneself asking in the wake of the news this week that Leo Bur...
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Larmon’s Cavalry delivers a creative punch for Coors
  • Lewis Lazare

Larmon’s Cavalry delivers a creative punch for Coors

By Lewis Lazare Oct 23, 2012
Beer advertising needed a jolt.  And Jim Larmon, the chief creative officer at Cavalry/Chicago, has delivered a big one. With the unveiling on Sunday of the new agency’s ...
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Y&R taps Cimino to replace Winter as top creative
  • Lewis Lazare

Y&R taps Cimino to replace Winter as top creative

By Lewis Lazare Oct 18, 2012
People come.  And people go.  And at Young & Rubicam/Chicago, one chief creative officer came and another went in very short order this week.  Very short orde...
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Can C/K, DDB’s foreign creative approach work?
  • Lewis Lazare

Can C/K, DDB’s foreign creative approach work?

By Lewis Lazare Oct 16, 2012
Does foreign really work in Chicago?  That’s the burning question that is likely to be answered in the not too distant future as we watch how things fare for two high-pro...
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NY’s One Club tests unConference concept here
  • Lewis Lazare

NY’s One Club tests unConference concept here

By Lewis Lazare Oct 11, 2012
The One Club is coming to Chicago. Considered by many in the ad world, who consider such things to be one of the most prestigious organizations devoted to spotlighting creativit...
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Two by Four puts new energy into OTSC luncheon
  • Lewis Lazare

Two by Four puts new energy into OTSC luncheon

By Lewis Lazare Oct 9, 2012
Let’s hear it for the little guys.  If it wasn’t for the little guys — by that we mean the smaller shops that are part of the warp and woof of the local ad industry â...
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Jones hit jackpot with Lottery’s first year changes
  • Lewis Lazare

Jones hit jackpot with Lottery’s first year changes

By Lewis Lazare Oct 4, 2012
Taste.  Style.  Both are lovely words. Though hardly ones we would — in the past â€” have commonly associated with the Illinois Lottery.  After all, how ma...
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New Sponge president J. T. Mapel to elevate agency
  • Lewis Lazare

New Sponge president J. T. Mapel to elevate agency

By Lewis Lazare Oct 2, 2012
Paul Brourman added a new top executive to the Sponge/Chicago staff roster on Monday.  J.T. Mapel, Brourman’s former coworker at DDB/Chicago, will become Sponge’s new p...
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Havas Worldwide rebrands Euro RSCG; top execs remain
  • Lewis Lazare

Havas Worldwide rebrands Euro RSCG; top execs remain

By Lewis Lazare Sep 27, 2012
What’s in a name?  Not enough to keep it apparently, if you’re David Jones, CEO of the Paris-based holding company Havas. This week, Jones announced his daring decision...
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Second City helps the Lyric change its marketing tune
  • Lewis Lazare

Second City helps the Lyric change its marketing tune

By Lewis Lazare Sep 20, 2012
Circa 2012, it’s a whole new world at Lyric Opera of Chicago. The city’s world-renowned opera company has over the past couple of years begun to completely transform its app...
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Art smart Burnett/Arc’s public ploy promotes theatre
  • Lewis Lazare

Art smart Burnett/Arc’s public ploy promotes theatre

By Lewis Lazare Sep 18, 2012
There they were Sunday morning.  A couple of hundred people gathered around the staircase inside the Michigan Avenue entrance to the Art Institute of Chicago.  They we...
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Positive Pompous Society feedback, but bashing, too
  • Lewis Lazare

Positive Pompous Society feedback, but bashing, too

By Lewis Lazare Sep 13, 2012
What would any successful event be without a useful post-mortem?  And that post-mortem is what the Pompous Society eagerly convened Tuesday night at the Farmhouse, a Midwes...
More »
Paul rebuilding Energy BBDO with Mallers as new CFO

Paul rebuilding Energy BBDO with Mallers as new CFO

By Lewis Lazare Sep 11, 2012
One thing we can say with certainty about Energy BBDO/Chicago CEO Tonise Paul,  she prefers to keep her agency’s internal business out of the public spotlight and aw...
More »
Goodby wows at Pompous Society’s great, first event
  • Lewis Lazare

Goodby wows at Pompous Society’s great, first event

By Lewis Lazare Sep 4, 2012
It was a great party.  Tasty passed hors d’oeuvres. Wine in genuine glass goblets.  Fun speech.  And a lively group of people.  Indeed, the best we could h...
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A ‘Monster’ of a new Bears campaign from Two by Four
  • Lewis Lazare

A ‘Monster’ of a new Bears campaign from Two by Four

By Lewis Lazare Aug 28, 2012
The Chicago Bears are back in business.  And once again, the question no doubt uppermost in the minds of the team’s legions of fans is whether the Bears will make it to t...
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Jeff Goodby inaugurates the Pompous Society
  • Lewis Lazare

Jeff Goodby inaugurates the Pompous Society

By Lewis Lazare Aug 28, 2012
Finally.  At last.  What had seemed an interminable wait is over.  The long talked about — but slow to materialize — speakers series promised by the Chic...
More »

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