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Columnist: Lewis Lazare

Ungar’s synagogue ad fits Jewish tradition of humor
  • Lewis Lazare

Ungar’s synagogue ad fits Jewish tradition of humor

By Lewis Lazare Aug 23, 2012
Tom Ungar of The Ungar Group/Chicago just may be the biggest mensch there is in Chicago’s advertising community. We first discovered Ungar himself, his agency and his shop’s...
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Captains of Coors’ new Cavalry agency set to charge
  • Lewis Lazare

Captains of Coors’ new Cavalry agency set to charge

By Lewis Lazare Aug 21, 2012
So.  Here we go.  We’re now barely 12 weeks into the new adventure in beer advertising that is the Chicago-based Cavalry agency.  We don’t want to overstate t...
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Glorious Olympics gave NBC5 17-day ratings bonanza
  • Lewis Lazare

Glorious Olympics gave NBC5 17-day ratings bonanza

By Lewis Lazare Aug 17, 2012
Veteran lead Olympics television anchor Bob Costas signed off for the last time from London’s 2012 Summer Olympic Games  at 11:30 p.m. local time Sunday night.  And ...
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Euro’s new ECD a digital creative pro from New York
  • Lewis Lazare

Euro’s new ECD a digital creative pro from New York

By Lewis Lazare Aug 16, 2012
Smart humor isn’t likely to be in short supply at Euro RSCG/Chicago in the months to come.  Why?  Because the agency has just hired  Tyler DeAngelo as an  ...
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Payless Shoes and former creatives could reunite here
  • Lewis Lazare

Payless Shoes and former creatives could reunite here

By Lewis Lazare Aug 15, 2012
There’s more than one way to expand an agency’s client roster.  Some use an impressive array of work from a range of clients to help attract new business. Others use re...
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Kellogg’s ‘Swimmer’ best in Olympic ad competition
  • Lewis Lazare

Kellogg’s ‘Swimmer’ best in Olympic ad competition

By Lewis Lazare Aug 9, 2012
Hundreds of hours and seemingly thousands of television commercials later, the 2012 London Summer Olympics are now winding down.  As psyched as we were to experience both t...
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McGarryBowen loses Bud Light to Translation
  • Lewis Lazare

McGarryBowen loses Bud Light to Translation

By Lewis Lazare Aug 7, 2012
Of course it was too good to last. The (too) amazing roll that McGarryBowen/Chicago was on has come to a crashing halt. Just months after MB was awarded Bud Light, the holy grai...
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Commonground wins AA’s Small Agency of the Year Gold
  • Lewis Lazare

Commonground wins AA’s Small Agency of the Year Gold

By Lewis Lazare Aug 3, 2012
Call it fate. Or kismet if you like. But something just tells us it was meant to be.  Maybe we weren’t the only observer — in Chicago anyway — who wasn’t total...
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Feature director delivers on Euro’s Hefty campaign
  • Lewis Lazare

Feature director delivers on Euro’s Hefty campaign

By Lewis Lazare Aug 2, 2012
Bizarre certainly has its place in the world of advertising.  Properly conceived and used in moderation, bizarre advertising can, in fact, be quite effective.   But as...
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Ch. 5 vs. Ch. 7 in race to bring home viewer gold
  • Lewis Lazare

Ch. 5 vs. Ch. 7 in race to bring home viewer gold

By Lewis Lazare Aug 2, 2012
Can Larry Wert at long last bring home the gold?  Now may be the best opportunity in a long time for long-standing NBC-owned WMAQ-Channel 5 general manager Wert and his loc...
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Brits blew great marketing coup with Olympics opener

Brits blew great marketing coup with Olympics opener

By Lewis Lazare Jul 31, 2012
Great Britain should be ashamed. The 2012 Summer Olympics host country and London, the host city, were given the marketing opportunity of this or any other lifetime.  ...
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DDB/McDonald’s spot in Olympics opening ceremonies
  • Lewis Lazare

DDB/McDonald’s spot in Olympics opening ceremonies

By Lewis Lazare Jul 26, 2012
Let the Games begin. Starting tomorrow, most of the world’s sports enthusiasts (as well as many who have no particular interest in athletics) will turn their attention to Lond...
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Good grades to McGuinness for positive DDB changes
  • Lewis Lazare

Good grades to McGuinness for positive DDB changes

By Lewis Lazare Jul 24, 2012
So how’s he doing?  As Peter McGuinness rapidly approaches his first year anniversary on the job as CEO and president of DDB/Chicago, he at least has managed to now to br...
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Ch. 7’s ‘WCL’ ratings not far behind Oprah’s numbers
  • Lewis Lazare

Ch. 7’s ‘WCL’ ratings not far behind Oprah’s numbers

By Lewis Lazare Jul 19, 2012
A little more than a year after its launch, WLS-Channel 7’s “Windy City Live” is hitting its stride. There was plenty to be skeptical about when former Channel 7 general m...
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Grandiose City Cultural Plan doesn’t address funding
  • Lewis Lazare

Grandiose City Cultural Plan doesn’t address funding

By Lewis Lazare Jul 17, 2012
It’ll never happen. Whatever good Mayor Rahm Emanuel hoped might come from his hideously verbose Chicago Cultural Plan — a draft of which was released Monday — isn’...
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Escape Pod’s Lunchables cinema spot rates four stars
  • Lewis Lazare

Escape Pod’s Lunchables cinema spot rates four stars

By Lewis Lazare Jul 13, 2012
Guess we can add food critic to adman Vinny Warren’s list of accomplishments now.  He has just put the finishing touches on a spectacular new in-cinema commercial for Osc...
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Street signage won’t drive traffic into empty malls
  • Lewis Lazare

Street signage won’t drive traffic into empty malls

By Lewis Lazare Jul 12, 2012
What a laugh!  Chicago may be the city that works (some of the time), but it has never really had much of a clue how to market itself to tourists — or locals for that mat...
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Euro’s Pucker vodka TV right mesh of sound and visuals
  • Lewis Lazare

Euro’s Pucker vodka TV right mesh of sound and visuals

By Lewis Lazare Jul 10, 2012
When it comes to marketing liquor — especially those products aimed at a young adult demo — it of course helps immeasurably to be extraordinarily alert to current trends in ...
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Cirque du Soleil a growing marketing behemoth at 30
  • Lewis Lazare

Cirque du Soleil a growing marketing behemoth at 30

By Lewis Lazare Jun 28, 2012
It would hardly be a stretch to suggest Cirque du Soleil has become part of a circle of entertainment events that can, in a way, call Chicago a home. For the truth is, the Montr...
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Cannes Grand Prix won by L.A. Chipotle animated film
  • Lewis Lazare

Cannes Grand Prix won by L.A. Chipotle animated film

By Lewis Lazare Jun 26, 2012
The 2012 Cannes International Festival of Creativity film jury deliberated last week and came up with a Grand Prix winner that — quelle surprise! — is genuinely deservi...
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