IT’S A WELCOME HOMECOMING for the massive Clorox portfolio of brands, globally, which has moved back to FCB after a 20 year run with DDB, following an account review that began last December.
The account spent $269 million on measured media on its main brand in 2015.
The household product giant ended its 71-year relationship with FCB’s San Francisco office in 1996 when it consolidated its business at DDB. It was billing $71 million at that time.
“Throughout the review process, there was a clear, shared ambition about what was possible for these brands. Clorox is a gem of a partner, and we are thrilled to now be working with them around the world,” comments FCB Worldwide CEO Carter Murray of the win.
The work will be shared between the two FCB offices in Chicago and San Francisco. Mcgarrybowen/Dentsu was also named a Clorox creative agency.
Adds Susan Credle, FCB Global CCO, “We toss words like ‘team’ and ‘collaboration’ around a lot in this business. This win is proof that when we take these words to heart, the potential for amazing outcomes increases.”
Coleman has freelanced on commercials for Sarofsky, Digital Kitchen, Havas, Inside Job and Leviathan among other companies for the past three years. At Sarofsky, he worked on their main titles for National Geographic “Explorer,” “Captain America: The Winter Soldier” and “Ant-Man.”
Clark has nine years experience as an advisor and trainer for VFX and post-production teams. His latest project is Terrence Malick’s feature doc, “Voyage of Time.” He is on the faculty of John Hughes Institute where he teaches VFX production management.
ACTOR / COMEDIAN MEL BROOKS returns to Chicago to host a screening of his first movie, “Blazing Saddles,” at the Chicago Theatre June 12. The screening comes 42 years after the comedy screened here at the Carnegie theatre on Rush St., now the site of Gibson’s restaurants. A Q&A with Brooks will follow the screening. Tickets are $78.50 and $93.50.
“SOUNDSTAGE,” WTTW/11’s popular, long-running music series returns to the station’s programming lineup, airing Thursday nights, April 28 through May 19 at 8 p.m.
The series is a co-production of WTTW, BMG Rights Management (US) LLC, HD Ready LLC, whose Joe Thomas is executive producer/director and WTTW’s Kim Mattes is producer.
The lineup, taped earlier before live audiences in major cities, starts with country superstar Toby Keith, April 18; GeorgeFest, a George Harrison Tribute, May 5; country singer-songwriter and Grammy winner Jason Isbell, May 12 and country music’s rising star Jack Owen making his “Soundstage” debut, May 19.
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