In response to increasing client calls for emergency and after hours digital services, Global Video has added a third shift and extra staff to provide 20-hours of non-stop service in three shifts running from 7 a.m. to 3 a.m.
Global’s services include dubs, digitizing video dailies, prints from any format-videotape, standards conversion, captioning, DVD authoring and duplication.
The three shifts are 7 a.m.-4 p.m., 3-9 p.m. and the 8 p.m-3 a.m., which allows an hour overlap to seamlessly hand off the project. Standard rates apply to overnight services.
Global president George Marton attributes the need for longer hours of service to the paradigm shift in post production that “now calls for ?shoot, sleep, edit’ on small budgets and fast time frames, and no longer supports the old post house/facility model.”
Marton said he has seen three factors that have converged to change the way content is processed. “One is that editors want to keep on cutting as long as they can to polish and improve their content and another is the economic pressure to get the shoot done in one day and start editing the next.”
The third source of pressure, he noted, “derives from the technology that has made boutiques possible, and the coincidental, but not affordable, shift to HD.”
Extra service hours are available weekends and holidays by appointment.
The latest service of 12-year old Global Video, which employs 20, is the Virtual Tape Room (VTR Express). It prints to any videotape and optical media format from a file sent to its special site.
Global’s Video Dailies division has digitized more than 1,500 HD and SD tapes into edit-ready files, which are delivered typically via a fire-wire hard drive, for editing on either Avid, Final Cut Pro? or Premier?.
Global Video is located at 230 E. Ohio; phone, 312/475-9200. See www.globlvideo.com.
