Hillary Clinton’s presidential campaign has hired Burrell Communications to assist in focusing on African American voters, targeting their concerns and issues as Clinton moves forward towards the first primary and caucus tests.
Burrell, one of the first African American agencies, founded in 1971, is owned by McGhee Williams Osse and Faye Ferguson, both seasoned ad and marketing professionals who have been with the agency for many years.
In 2012, African American women showed up big at the polls and delivered the highest voter turnout of any voters, between the ages of ages 18 to 29, in the U.S. electorate.
It is likely Burrell Communications’ influence will be seen in South Carolina, where Black voters are a big key in a race primarily between Clinton and Sen. Bernie Sanders.
The primary is Feb. 27 and Clinton is polling ahead, NBC News reported.