The Dawn ducklings are icons of Dawn’s tough, yet gentle, grease-fighting power. Wildlife rescue experts discovered that Dawn, America’s #1 Dish Brand, effectively removed every drop of oil from vulnerable wildlife. It became the only brand they trust.
After proudly nesting on Dawn’s bottles for decades, the ducklings are fluffing their feathers and stepping into the spotlight. They are starring in Dawn’s newest TV commercial and teaming up with Jennifer Hudson, acclaimed actress and singer, popular talk-show host, and wildlife lover, to share how the brand helps save birds in the wild and eliminates grease quickly to cut time at the sink.
“As a busy working mom, I trust Dawn because it’s important for my cleanup to be as fast and easy as possible,” Hudson said. “The Dawn ducklings sat by my sink for years, so I was very excited to welcome them into my home and support their wildlife-saving efforts.”
The Dawn ducklings are waddling off the bottle and right into Jennifer Hudson’s kitchen in this newest campaign.
The ducklings remind people that if Dawn can effectively clean every drop of oil off delicate feathers, it can easily handle any family’s dirtiest dishes. That’s why Hudson is partnering with the Dawn ducklings to share a feather-ruffling offer to help save money and wildlife. For a limited time, shoppers and wildlife lovers can visit dawnducks.com to download $1 coupon off Dawn Platinum EZ-Squeeze and Dawn will donate $1 to the International Bird Rescue, up to $100,000.
For more than 45 years, International Bird Rescue, the world’s leading authority on bird rescue and rehabilitation, has only trusted Dawn to clean and help save wildlife impacted by oil spills. International Bird Rescue’s experts independently discovered Dawn safely removed every drop of grease from delicate feathers, more gently and effectively than any other cleansers.
“Dawn is a literal lifesaver,” said JD Bergeron, Chief Executive Officer, International Bird Rescue. “A single drop of oil can be deadly to wild birds, which is why we rely on Dawn to get the job done and help save wildlife, like the iconic ducklings you see on the Dawn bottle.”
“The ducklings have long been powerful symbols of Dawn’s status as the better grease-getter,” said Guerin McClure, Senior Vice President, P&G North America Home Care. “We are excited to watch them spread their wings and share their story with a new generation.”
The 360, integrated campaign is a collaboration between agencies including PG One, Saatchi & Saatchi (OLV, OTT, TV), Grey (Website, Radio, Digital), Chase Design Group (In-Store) and M Booth (PR, Creator, and the Jennifer Hudson content).
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