Fourteen commercials produced by Chicago agencies and one production company are on the AICP Shortlist of 230 spots that are competing for a final slot on the prestigious annual AICP Show Reel and NEXT Awards.
When the curators meet to make their final decision, the number of spots will shrink from the Shortlist’s 10 entrants in each of 23 categories, to from one-to-three spots per category.
The AICP Show, where the Show Reel of the best of the best commercials is screened, will be held June 12 at the New York Museum of Modern Art for the 21st consecutive year.
Shortlist Chicago entries were led (again) by Leo Burnett which had five: two Allstate, one each for Performance and Ad Excellence campaign; one, Hallmark for Animation, one, Allstate for Integrated Campaign.
DDB and Energy BBDO each showed up three times on the Shortlist. DDB: Starburst for Humor, Lipton Iced Tea for Ad Excellence International and State Farm for NEXT website/microsite). Energy BBDO: HBO for Performance Dialog, Wrigley, Sound Design and Altoids, low budget.
McgarryBowen had two: Motorola Verizon Wireless, both for Sound Design; and Shafer Condon Carter had one, The Ad Council, PSA.
Design focused studio Leviathan had the distinction of being the only local production company on the Shortlist. Its work appeared in the NEXT Awards’ Experiential category for two projects: Hewlett-Packard for Design Kitchen, with the music score by Joel Corelitz’ Waveplant and Amon Tobin for V-Squared Labs of L.A.
To see the complete Shortlist, click here.
This year’s show chairman is Jackie Kelman Bisbee, founding partner/co-owner of multi-honored New York-based Park Pictures, who oversees a 28 member Show Committee responsible for entries, selecting the judges and judging process and promoting the Show. The only two Chicagoans on the Show Committee are reps Gay Guthrey, Gay Guthrey & Associates and Dawn Rao of Dawn Rao & Associates.
The AICP Show, officially called The Art and Technique of the American Commercial, makes the rounds of four other cities before it arrives in Chicago on Nov. 15. The Show climaxes a year of industry events with a monstrous party of 1,000 guests at the Chicago Cultural Center.
Each year’s Show Reel is donated to MoMa’s archives.
The AICP has national offices in New York and L.A. and regional offices in Chicago (AICP/Midwest, presided over by Mark Androw of STORY) and other markets representing the $5 billion production industry.